Strategies for Marketing, People, and Events
I started out in marketing strategy before the internet (imagine!). With an MBA in Marketing & Management from Columbia University and nine years in direct mail, I learned the basics of creating the right message for the right person to be delivered at the right time. That hasn’t changed.
What has changed are the communication channels and techniques, the events world, and the people who are in the U.S. labor force (now over 50% are Millennials!). They’re changing all the time; here’s a fun podcast I did about that. It takes a lot of work to keep up with the rapid pace of new apps, new channels, and new technologies for events, and managing the workforce. It can be a little daunting to those outside of digital marketing and virtual conferences – in addition to the expertise of a shifting HR strategy – if it isn’t your main focus.
So let me help you redefine your marketing or your strategy, your events, or your HR issues.
Most importantly, let’s focus on RESULTS.
Marketing: I start off working with you by doing an evaluation of your past and present marketing work and then develop a marketing strategy that’s closely tied to your business strategy. Why? Marketing guru Seth Godin says it best in his blog; it’s because the strategy never changes but your tactics may change, over time.
HR Challenges: I’ve created a proprietary questionnaire we send out to see how your people feel about where they work (in an office or virtually). With the results of that survey, we determine whether or not there’s an inter-generational issue to be addressed, and how to move forward. If you’re interested in learning more, read the FAQ’s here.
Virtual Events: Working with my partner, Tara Thomas (www.meetingpool.net), we create a unique, bespoke experience online that is a far cry from the “Zoom Fatigue” being felt by everyone.
I’ve been named one of the 20 Most Influential Content Marketers in New England and I published a book in 2016: Digital Influence for Baby Boomers: Why you should care and yes, you can do this! None of that matters more than helping you develop a marketing strategy and digital marketing campaigns that move the business forward.
How can I help you?
Email me at [email protected] or call me at 203.521.1752