Strategies for Marketing, People, and Events
I started out in marketing strategy before the internet, so I’ve been there “since the beginning.” With an MBA in Marketing & Management from Columbia University and experience in data analytics and measurement at Nielsen, I learned the basics, early on, of creating the right message for the right person to be delivered at the right time. And the tools to measure what has happened. The importance of that hasn’t changed.
What has changed are the communication channels and techniques, the conference and events world, and the people in the U.S. labor force (over 50% are Millennials). They’re changing all the time; here’s a fun podcast I did about that.
It takes a lot of work to keep up with the rapid pace of new apps, new channels, and new technologies, in digital marketing and in managing the workforce. It can be a little daunting to those outside of digital marketing and virtual conferences. I’ve developed expertise in HR strategy, given my experience managing teams over 10 years.
I will help you redefine your marketing, your strategy, your events, and your talent management issues.
Most importantly, we’ll focus on RESULTS.
Marketing: I start off by doing an evaluation of your past and present marketing work (the Audit). From there, we develop a marketing strategy that’s closely aligned to your business strategy. Why? Marketing guru Seth Godin says it best in his blog; it’s because the strategy never changes although your tactics may change, over time.
Talent Challenges: I’ve created a proprietary questionnaire we send out to see how your people feel about where they work (in an office or virtually). With the results of that survey, we determine whether or not there’s an inter-generational issue to be addressed, and how to move forward. If you’re interested in learning more, read the FAQ’s here.
Virtual Events: Working with my partner, Tara Thomas (www.meetingpool.net), we create a unique, bespoke experience online that is a far cry from the “Zoom Fatigue” being felt by everyone.
One of the most important things you can communicate is your WHY. That’s what I tell my clients. And MY why is this: I believe people (and their businesses) deserve to rise to their full potential – that every person has their “genius.” I help them achieve their potential through strategic thinking (and marketing). Nothing makes me happier than seeing others succeed through the value I add to them. My goal is to be so successful helping others to rise that I can donate significant funds to exceptional organizations that are saving wildlife and habitats.
In 2015, I was named one of the 20 Most Influential Content Marketers in New England. I published Digital Influence for Baby Boomers: Why you should care and yes, you can do this! and Ok Boomer! Revelations of a Baby Boomer Working with Millennials (both on Amazon). None of that matters more than helping you develop a marketing strategy and digital marketing campaigns that move the business forward.
How can I help you?
Email me at [email protected] or call me at 203.521.1752