In the marina reservation world, there are a couple of apps fighting for the right to reserve slips for boaters. It’s important to be aware of them, even if you don’t want to use them.
Dockwa and Snag-a-Slip are both apps that allow you to make a reservation at a marina. Think hotel dot com for boats, with details such as slip size and the various services and amenities available at the marina.
If you’re a marina, apps are a new way to attract transient traffic. More than ever, people are using their phones to do research and make purchases. This includes larger ticket items now, such as dock reservations.
You’re not a marina? There are other apps to help yachties and boaters find your product or service. Are you using these as channels to increase your business?
One of the most important rules of marketing is to know “where” your clients and customers are – so you can be there too!