One of the most frequently asked questions I get is “should I be on Facebook?” or “should I be on Instagram?” I write often about what other marketers and agencies say and do for clients. Apparently, there are quite a…
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The 4 Critical Elements of Good Storytelling
There was another great article published, recently, about the importance of good storytelling. Storytelling is one way that we, as human beings, learn and interact with each other. This is a cross-cultural phenomenon, as story-telling has been going on for…
4 Reasons Your Marketing Plan Should Include Networking
Why is a marketing expert, who focuses on digital marketing strategies, writing about networking? Because networking is one of the most reliable ways to do a number of “reality checks” when it comes to your marketing strategy. Here are four…
Show Me the Money (Metrics)
When I begin to work with a new client, who’s been doing marketing before I arrive, I ask to see their website data, as well as the data they have from their marketing channels, so I can get a sense…
For the Best Marketing, You Need to Track Leads and Sales
Did you know that you can have the best marketing – or the worst marketing – and not even know it? Yes, and I’ve seen it in action. How does this happen? It takes place in that murky hand-off from…
5 Tips on Creating a Marketing Budget
One of the biggest questions I hear people debate is how much they want to spend on marketing their business. Different industries have different ideas on this – in the marine industry, for example, there’s not a lot of consensus…
Are You Using Google Analytics?
In the past month, I’ve come across two different prospective clients who do not have Google Analytics set up properly on their websites. What does that mean? It means that their website is not collecting data that can be analyzed…
5 Point Checklist for the Best Performing Website
Back before the golden age of the internet, it was hard for small businesses to have a global presence. When it came to marketing, there was something called the Yellow Pages, which listed the phone number of every business in…
Every marine company needs a marketing strategy
Would you like your business to do 500% more business? Then read on! If you’re like most marinas, or marine service companies, you’ve been marketing and advertising the same way for years: advertising in local newspapers advertising in regional and…
Become a Thought-Leader in the Marine Industry
Many marine businesses have competition – especially in a local area or region. When it comes to differentiating themselves versus others, they will talk about what makes them unique: when they were founded, the number of years they have been…
