Blog - Page 7 of 17

How Millennials prefer to be managed at work

3 Revelations from Interviewing Millennials About Work Preferences

As a big believer in “proof,” I’ve interviewed three Millennials in the Fort Lauderdale/Miami area about their preferences at work. Why? Because, as a business and marketing strategist, I work with companies that have Millennial employees to help them maximize…

Are you happy at your job?

As I’ve become more involved with the human resources side of marketing (and business) consulting, I’ve become more aware of how people feel about their work. In particular, how employees feel when it comes to being happy at work. I’ve…

Leading Age-Diverse Teams

The challenge of leading people of all ages in the U.S. workforce has always been around; there are always older generations and younger generations. However, each generation is slightly different in size and how they approach work. The Baby Boom…

5 Spectacular Ways to Fail in Digital Sales

The world turned upside down in 2020 with the pandemic forcing many people to work from home in ways they’ve never done before. For people in sales, this has been particularly challenging, especially if they’ve not had formal training in…

Is Your Coffee Maker Watching You?

“Your coffee machine is studying your every move,” is the headline that caught my attention in my daily Stacked Marketer newsletter. It’s always full of interesting marketing updates but this one took me by surprise. The article is based on a…

How CoLiving Will Influence the Future – and Marketing

The trend towards coliving, especially for Millennials and Gen Z, has continued to rise even during the pandemic. As this new living model grows, it’s important to consider what it will mean for marketers – as well as employers of…

The Crisis of “Assumptions” – in Marketing and in Managing Teams

There’s always a crisis somewhere – that’s a given. The crisis I’m addressing here is about the assumptions people are making about other people. It’s why a lot of marketing doesn’t work and why some teams don’t work well together.…

Facebook’s Research on How We’ve Moved Online

Facebook has published an interesting study of how people are using online technology to stay safe and live their lives as best as possible, given the pandemic. And people sometimes look to fulfill the need for human interaction online, too.…

3 Ways COVID-19 Has Changed B2B Sales – Forever

McKinsey has recently published an article full of interesting data about how COVID-19 has shifted B2B sales – and I believe it is important for all B2B marketers to understand this shift. Here’s quick summary of the points I find…

For Baby Boomers and Gen X’ers: Here’s Why Working With Millennials Is Hard

Every time I speak about working with Millennials and I open up at the end of the session to answer questions, the floodgates open up. So many people want to share their stories about working with Millennials and the frustration…

Introduction