A law firm wants to grow without mergers or acquisitions, but is constrained by regulations on how it can market its services
To increase the number of referrals and client leads from other attorneys/offices and clients
The best way to market, for companies that are constrained by regulations, is to position themselves as thought-leaders in their field. A bi-weekly blog program ensures that important information is being shared with current clients and prospects. The firm comments regularly about the importance and ramifications of the most recent regulations.
Once the important blog posts have been created, a monthly Newsletter is emailed to their list.
The Newsletter uses and repurposes the blogs so no new content needs to be created. The monthly cadence creates a gentle reminder to previous clients, fostering a higher probability they will be “top of mind” for referrals.
In addition, Newsletter readers are led back to the website, which creates additional traffic to the site and the ability for prospects to see the expertise and broader capabilities of the firm.