Would you like your business to do 500% more business? Then read on!
If you’re like most marinas, or marine service companies, you’ve been marketing and advertising the same way for years:
- advertising in local newspapers
- advertising in regional and national trade magazines
- at a booth at local shows
- involved in local marine groups
- attending national conferences
You know your competition (you watch them carefully) and you’re well aware of the newest trends in the types of boats people like, where the marine market is going, and where you play in that market.
For years, you’ve been investing your marketing dollars in your business a certain way and you know that works for you. But how can you be sure?
That is, how do you know that what you’re doing works? Do you know how to test the effectiveness of what you’re doing?
Or are you frustrated because you’ve tried new channels (such as Google Adwords, or Facebook, or Instagram) and you haven’t seen a difference in your business?
The best place to start is with your website. Is what you’ve been doing bringing in more people, leads, and sales? Even more:
- Do you know how many people visit your website every day?
- What brings them to your website (where they come from)?
- What the most popular pages are?
- Are you capturing visitors to your site so you can nurture them for sales?
If you can’t answer all of these questions, you’re not fully aware of what’s working to get you new customers and what isn’t. So your dollars may be wasted on marketing that doesn’t work. (For example, is that great new Instagram account sending you prospects? Are you making real sales on Facebook?)
You need a plan – in fact, companies that have a written marketing plan report 500% better results than those that don’t. That means you might do 5x better if you have a plan. So the most effective way to spend your marketing dollars is to create a plan – and then to follow it.
Think of it this way: if you were to build a boat, would you start without an overall plan of what it will look like? Would you order parts before you have envisioned the whole? No. It’s the same with marketing.
Where do you start to do this plan? I can help. Contact me at [email protected] and let’s talk.
