I’ve been in marketing since before the internet and, for that reason, I’ve been working on honing this program since then. As digital marketing grew in use and popularity, overtaking other media and channels in the early 2000’s, those who’d been in marketing for years often had a tough time keeping current. At the same time, younger marketers started off their work and careers being more digitally savvy and comfortable with the newest digital techniques and practices.
With change as the only constant in marketing, there’s been a slowly growing distance between the generations that’s only accelerated as Millennials have become the largest generation in the U.S. labor force (back in 2016). The need for reconstructing how different generations work is as great as it’s ever been and I’m proud to have been at the forefront of this work since 2010, when I shifted the Fortune 500 company that I worked for from the old paradigm of “outbound” marketing to “inbound.”