We received rave reviews for our panel on marketing careers so we’re sharing the video for those who couldn’t attend. If you weren’t there, you missed the online networking (we can’t recreate that) so be sure to attend next time to meet the panelists and others!
Here’s a quick recap. First, we introduce the amazing panel:
Tara Thomas (Moderator) CEO of The Meeting Pool, has produced hundreds of in-person and online events, and is well-known throughout the events industry.
Patrick Cava Vice President of Marketing at Plutoshift
Megan Piggott Dir. Of Marketing at Marine Industries Assoc. of South Florida (MIASF)
Kymberly Scott, Owner, Marketing Consultant, Social Media Manager, Marketing Sparkler
Next, Tara asks each panelist about their careers, starting with their “origin” story: how did they get into marketing? What path brought them to their current roles?
It’s fascinating to hear the three different paths, from starting off in I/T to interning. The panelists also shared their experiences with receiving mentoring and coaching, and how helpful it is to have an “advocate” helping you move forward.
Tara asked everyone to share the “misconceptions” that they had, and that others have, about the field of marketing and having a marketing job. As Tara notes, many people think that it’s glamorous.
Small businesses have a different perception of what marketing is, such as creating “viral ideas” and the vast amount of research and writing that is involved. “I can’t even tell you how much research and reading and time we spend learning things that are invisible to the end user,” Kymberly notes.
Another misconception, Patrick notes, is that “if you have a great product, you really don’t need marketing.” Even when you have a great product, it’s important to share the value of it and communicate that it exists – especially in the B2B market.
What keeps these marketers up at night? As Megan notes, it’s figuring out “that next great idea.” It takes “many hours and many drafts” to create something new and different. “Challenging the status quo and thinking outside the box” takes a lot of effort and hard work.
Listen to what these marketers have to say about all these topics and more; and learn how to move forward in your career in marketing!