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Recent Posts

Is Your Coffee Maker Watching You?

“Your coffee machine is studying your every move,” is the headline that caught my attention in my daily Stacked Marketer newsletter. It’s always full of interesting marketing updates but this one took me by surprise. The article is based on a…

Continue reading “Is Your Coffee Maker Watching You?”…

How CoLiving Will Influence the Future – and Marketing

The trend towards coliving, especially for Millennials and Gen Z, has continued to rise even during the pandemic. As this new living model grows, it’s important to consider what it will mean for marketers – as well as employers of…

Continue reading “How CoLiving Will Influence the Future – and Marketing”…

The Crisis of “Assumptions” – in Marketing and in Managing Teams

There’s always a crisis somewhere – that’s a given. The crisis I’m addressing here is about the assumptions people are making about other people. It’s why a lot of marketing doesn’t work and why some teams don’t work well together.…

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Facebook’s Research on How We’ve Moved Online

Facebook has published an interesting study of how people are using online technology to stay safe and live their lives as best as possible, given the pandemic. And people sometimes look to fulfill the need for human interaction online, too.…

Continue reading “Facebook’s Research on How We’ve Moved Online”…

3 Ways COVID-19 Has Changed B2B Sales – Forever

McKinsey has recently published an article full of interesting data about how COVID-19 has shifted B2B sales – and I believe it is important for all B2B marketers to understand this shift. Here’s quick summary of the points I find…

Continue reading “3 Ways COVID-19 Has Changed B2B Sales – Forever”…

Contact Me

Address:
Fort Lauderdale, FL
Westport, CT

Email:
janet[at]janetgranger.com

Telephone:
203.521.1752

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