Have you noticed how hard it is to “be seen” with your marketing? Here’s why – and how to get noticed! The average person in the U.S. sees anywhere from 6,000 – 10,000 marketing messages a day Google and Facebook…
Tag: Business Marketing
Why Marketing Has a Bad Name
I’ve recently learned what a bad reputation marketing has in the minds of most people. It doesn’t really surprise me, given what I’ve learned and heard from clients over the years. But it is frustrating, since marketing can be…
Let’s Talk About Robocalls – and Why They Give Marketing a Bad Name (Infographic)
Have you been getting spam or robocalls every day? I have. I use T-Mobile so the caller ID reads “Scam Likely,” which is helpful. Needless to say, I don’t pick up. Or the call number identified may have my…
How Copywriting Got Devalued – and What Happens Next
Yesterday, I had a conversation with someone who wants to explore being a copywriter and I found myself feeling depressed. Here’s why. Copywriting – the words you read in an article, in a social post, in advertising – is really…
You say you want an email campaign. Why?
Typically, when business owners approach me to get marketing, they often start the conversation by asking me if I will do an email campaign for them, or write some blogs, or post for them on social media. My response is…
Should You Be on TikTok? Why it Matters
Since I wrote a blog post about being on Instagram, I thought it was fitting to write about TikTok, the newest darling in fast-growth social media channels. If you don’t know what TikTok is – it’s time that you find…
5 Signs Your Marketing Team is Dysfunctional
As a Marketing Strategist, I’ve had dozens of opportunities to see first-hand marketing teams and agencies that are dysfunctional. What do I mean by that? Well, you’ve read this far so you have a sense. Read on – here are…
What’s a Realistic Marketing Budget?
You’re curious about how much you should spend on marketing – and I applaud you asking that question. Because what I see most from business owners and marketing executives is that assumption: “I want to spend $X on marketing because…
Is It Time to Rebrand? Or Refresh?
If you’re like most businesses, 2020 was a unique experience – good for some, bad for many. I realized that I could no longer work in my “business as usual” mode; it was time for rebranding. I spent a lot…
Should I Be on Instagram? Rewriting 2 Years Later
I wrote this blog – to answer the question, “Do I need to be on Instagram?” – two years ago. But Instagram has changed so much I realized I needed to rewrite this post. What a difference two years makes! …
