In my monthly newsletter, I ask my readers for topics they’d like me to discuss. In July, Bob B. asked the following: How about retaining/managing existing clients? All too often we forget about the “Bird in Hand”. So once…
Tag: Business strategy
You say you want Google Ads. Why?
Typically, when business owners approach me to get marketing, they often start the conversation by asking me if I will do Google Ads for them. Or write blogs. Or post on social media. And my response is always the…
It’s Dangerous If You’re Not Strategic Right Now
One of the biggest challenges I see for business and marketing leaders today is finding the time to be strategic in their actions. There are always so many fires to put out and critical “to do’s” that the days and…
What You’ve Been Doing to Retain Employees Isn’t Working – Here’s Why
Many employees in the U.S. appear to be in a crisis, with a LinkedIn article that reads, “Worker burnout at a pandemic high: Poll.” Even in the HR function, where leaders send their “people issues,” there’s a burnout crisis.…
Why It’s Important to Go to Conferences & Trade Shows
It’s important to go to trade shows and conferences in your specialty or industry for two reasons: You’ll see the latest and greatest of what’s going on in your industry – so it’s good for work You’ll network and…
Community as marketing trend
Fostering “communities” has been a popular marketing trend for the past year, even though creating and growing communities has been around for decades. For example, think about: User Generated Content (UGC) – long known for its believability, UGC is…
3 Reasons I Hire Marketers – for My Own Marketing
I’ve been in marketing for over 25 years and I know social media like the back of my hand. So why do I hire marketers? Why don’t I do it myself? After all, I’m the expert! There are three…
3 Ways to Be “Outside of the Box” with Your Marketing
Have you noticed how hard it is to “be seen” with your marketing? Here’s why – and how to get noticed! The average person in the U.S. sees anywhere from 6,000 – 10,000 marketing messages a day Google and Facebook…
Why Marketing Has a Bad Name
I’ve recently learned what a bad reputation marketing has in the minds of most people. It doesn’t really surprise me, given what I’ve learned and heard from clients over the years. But it is frustrating, since marketing can be…
Let’s Talk About Robocalls – and Why They Give Marketing a Bad Name (Infographic)
Have you been getting spam or robocalls every day? I have. I use T-Mobile so the caller ID reads “Scam Likely,” which is helpful. Needless to say, I don’t pick up. Or the call number identified may have my…
