There’s always a crisis somewhere – that’s a given. The crisis I’m addressing here is about the assumptions people are making about other people. It’s why a lot of marketing doesn’t work and why some teams don’t work well together. Assumptions in Marketing The old saying, “when you assume you make an ass out of…
Facebook has published an interesting study of how people are using online technology to stay safe and live their lives as best as possible, given the pandemic. And people sometimes look to fulfill the need for human interaction online, too. If you’re interested in the topic, I recommend looking at the study results here. To…
McKinsey has recently published an article full of interesting data about how COVID-19 has shifted B2B sales – and I believe it is important for all B2B marketers to understand this shift. Here’s quick summary of the points I find most interesting. The “field sales” paradigm of buying and selling B2B products and services has…
I get questions all the time from professionals asking me about how to manage their LinkedIn profiles. These inquiries are not about marketing on LinkedIn – instead, they are about best practices for conducting one’s self as a professional on this social channel. Given how many people have asked, I’m writing this post to share…
If you’re like me, what drives my day is my calendar. If something is on it, I’m pretty good about showing up for it – even if it’s time I’ve blocked for me to work, like write my weekly blog. I’ve written about how to plan for a 4th Quarter no one expected and this…
If you’re like me, when you got “locked down” in March you were sure this would all be over and done by Q4 of this year. After all, with an incubation period of two weeks, how long could this whole virus problem last? Sure, there might be a resurgence when the weather gets cold but…
Years ago, when I was interviewing for a position, the last question of the interview was: What are you reading? More specifically, who do you read regularly? I was taken aback by the question because, frankly, I’d stopped reading anyone regularly, though blogs and books were abundant in my field. I guess I felt I…
We’ve all been zooming around now for months. You may think you know how to zoom (it’s become a verb now, right?) so I’m going to test you on your knowledge. These questions are based on extensive research on my part (sitting at my desk all day), as well as best practices that I’ve been…
Questions for you: Are you a Millennial who’s fed up with working for people who are twice your age and just don’t “get it”? Or are you a Baby Boomer – or Gen X’er – who’s fed up with Millennial “attitudes”? If you answered yes to either one – have I got a book for…
Any way you look at it, COVID-19 has generated significant change in the way people live and work – of all generations. By early May of 2020, approximately 61% of employed Millennials were working from home and, of that group, 36% say that working from home has been “a difficult transition”; in addition, 34% say…
Millennials (born 1981-1996) and Gen Z (born 1997-2012) are the youngest generations in the workforce, and they present unique challenges for CEOs looking to attract, onboard, train, and retain top talent. This free white paper gives valuable steps to helping CEOs and leaders create a positive culture for the future workforce.
