Pharma Sales Have Changed

3 Ways COVID-19 Has Changed B2B Sales – Forever

McKinsey has recently published an article full of interesting data about how COVID-19 has shifted B2B sales – and I believe it is important for all B2B marketers to understand this shift. Here’s quick summary of the points I find most interesting. The “field sales” paradigm of buying and selling B2B products and services has…

Managing your LinkedIn profile

5 Tips for Managing Your LinkedIn Profile

I get questions all the time from professionals asking me about how to manage their LinkedIn profiles. These inquiries are not about marketing on LinkedIn – instead, they are about best practices for conducting one’s self as a professional on this social channel. Given how many people have asked, I’m writing this post to share…

learning all the time through reading

What Are You Reading?

Years ago, when I was interviewing for a position, the last question of the interview was: What are you reading? More specifically, who do you read regularly? I was taken aback by the question because, frankly, I’d stopped reading anyone regularly, though blogs and books were abundant in my field. I guess I felt I…

people on a video call

5 Advanced Zooming Tips

We’ve all been zooming around now for months. You may think you know how to zoom (it’s become a verb now, right?) so I’m going to test you on your knowledge. These questions are based on extensive research on my part (sitting at my desk all day), as well as best practices that I’ve been…

Someone getting a sneak peek through window blinds

SNEAK PEEK at my new book: OK, Boomer!

Questions for you: Are you a Millennial who’s fed up with working for people who are twice your age and just don’t “get it”? Or are you a Baby Boomer – or Gen X’er – who’s fed up with Millennial “attitudes”? If you answered yes to either one – have I got a book for…