“Your coffee machine is studying your every move,” is the headline that caught my attention in my daily Stacked Marketer newsletter. It’s always full of interesting marketing updates but this one took me by surprise. The article is based on a…
Tag: Business strategy (page 3)
The Crisis of “Assumptions” – in Marketing and in Managing Teams
There’s always a crisis somewhere – that’s a given. The crisis I’m addressing here is about the assumptions people are making about other people. It’s why a lot of marketing doesn’t work and why some teams don’t work well together.…
Facebook’s Research on How We’ve Moved Online
Facebook has published an interesting study of how people are using online technology to stay safe and live their lives as best as possible, given the pandemic. And people sometimes look to fulfill the need for human interaction online, too.…
3 Ways COVID-19 Has Changed B2B Sales – Forever
McKinsey has recently published an article full of interesting data about how COVID-19 has shifted B2B sales – and I believe it is important for all B2B marketers to understand this shift. Here’s quick summary of the points I find…
5 Tips for Managing Your LinkedIn Profile
I get questions all the time from professionals asking me about how to manage their LinkedIn profiles. These inquiries are not about marketing on LinkedIn – instead, they are about best practices for conducting one’s self as a professional on…
3 Important Reasons to Create a Marketing Calendar
If you’re like me, what drives my day is my calendar. If something is on it, I’m pretty good about showing up for it – even if it’s time I’ve blocked for me to work, like write my weekly blog.…
How to Manage the 4th Quarter 2020 No One Expected
If you’re like me, when you got “locked down” in March you were sure this would all be over and done by Q4 of this year. After all, with an incubation period of two weeks, how long could this whole…
What Are You Reading?
Years ago, when I was interviewing for a position, the last question of the interview was: What are you reading? More specifically, who do you read regularly? I was taken aback by the question because, frankly, I’d stopped reading anyone…
5 Advanced Zooming Tips
We’ve all been zooming around now for months. You may think you know how to zoom (it’s become a verb now, right?) so I’m going to test you on your knowledge. These questions are based on extensive research on my…
SNEAK PEEK at my new book: OK, Boomer!
Questions for you: Are you a Millennial who’s fed up with working for people who are twice your age and just don’t “get it”? Or are you a Baby Boomer – or Gen X’er – who’s fed up with Millennial…
