The relationship between clients and agencies, large or small, is pivotal. In many cases, it can be improved so that clients are happier and agencies retain more of their best clients. Here are suggestions for both clients and agencies, since I’ve been on both sides of the arrangement. I did a video on the biggest mistake I…
We’ve been sequestered in our homes, learning how to work in this new way, for a month or longer (depending on where you live). My last post was about the three biggest marketing mistakes to avoid right now. I feel that when I tell you what not to do, it’s important to tell you what…
Here’s the sad reality we’re all facing as we work from home by ourselves: we need breaks during the day. Not that some of us aren’t busier than ever – it’s just we’ve all regained that commuting time, as well as canceled events time, driving to and from time, etc. And sitting in a chair…
Last week, I wrote a blog about the best approach to marketing as we all began our COVID-19 “Shelter in Place.” This week, I’m expanding on this because I’m getting this question from so many – clients and others – about how to work on their marketing efforts. Don’t have a marketing strategy? NOW is…
The calendar has a strange effect on us; it’s the time of year now when people are contemplative, thinking back on the past and envisioning what they want to see in their future. I’m glad we take the time each year to do this; if you haven’t taken that pause for yourself, I recommend it…
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