I’ve been in marketing for over 25 years and I know social media like the back of my hand. So why do I hire marketers? Why don’t I do it myself? After all, I’m the expert! There are three…
Tag: content marketing
Big Tech is Selling Out Its Integrity
As a marketing expert and digital marketing specialist, I feel obligated to tell you how big tech companies are selling out their integrity: accepting money instead of ferreting out corruption and disinformation. To learn about the details, read How Facebook…
How Copywriting Got Devalued – and What Happens Next
Yesterday, I had a conversation with someone who wants to explore being a copywriter and I found myself feeling depressed. Here’s why. Copywriting – the words you read in an article, in a social post, in advertising – is really…
The complexities of content/keyword research for your business
I’ve written about the “godfather of SEO,” Rand Fishkin, and how I follow his blog posts. He recently wrote about the subtle differences and complexities of keywords for marketing and I believe this is worth sharing with anyone who’s doing…
3 Reasons Why Up-leveling Your Marketing Isn’t Cheap
If you’re not happy with the marketing you’ve been doing, you’re not alone. I talk to people all the time who are unhappy with their marketing results. There can be lots of reasons why what you’re doing isn’t working. But…
What is great content – that people REALLY want to see?
This blog post is for everyone out there who’s trying to figure out what they can create that people will want to see. Are you on a marketing team or agency that creates content you think is great, only to…
The Deep Dark Truth About SEO
Back in June of 2019, I was so appalled by what I heard was happening with SEO (Search Engine Optimization) agency experiences that I wrote a blog titled: “Expensive SEO is the New Scam”- comparing it to the snake oil…
The Biggest Mistake That Marketing Agencies Make
The relationship between clients and agencies, large or small, is pivotal. In many cases, it can be improved so that clients are happier and agencies retain more of their best clients. Here are suggestions for both clients and agencies, since…
Fun videos to watch as you “shelter at home”
Here’s the sad reality we’re all facing as we work from home by ourselves: we need breaks during the day. Not that some of us aren’t busier than ever – it’s just we’ve all regained that commuting time, as well…
The Best Marketing is Sharing Your Zone of Genius
Last week, I met a management consultant who coaches leaders in a unique way. He delves into their personalities in a non-threatening way, so they learn how some of their own character traits or actions are holding them back, and…
