Not everyone is a data geek like me, I get that. But data informs strategy, and a strategy creates success. So I insist that my clients focus on the most critical data (Key Performance Indicators, or KPIs) to succeed.…
Tag: data analytics
Data is the New Oil – Are You Maximizing Yours?
The idea that data is the new oil was published in WIRED back in 2014, but it’s all the more prominent and critical in digital marketing today. A Bloomberg article about Amazon purchasing irobot, the company that makes the…
Remember: YOU are the data
Watching the Superbowl ads, it was interesting to note how many digital companies were there, from Google to Alexa (from Amazon) to Tik Tok. Thinking about them – especially Tik Tok, as the newest company in this line up, it…
