digital influence Archives

Big Tech is Selling Out Its Integrity

As a marketing expert and digital marketing specialist, I feel obligated to tell you how big tech companies are selling out their integrity: accepting money instead of ferreting out corruption and disinformation. To learn about the details, read How Facebook…

3 Ways to Be “Outside of the Box” with Your Marketing

Have you noticed how hard it is to “be seen” with your marketing? Here’s why – and how to get noticed! The average person in the U.S. sees anywhere from 6,000 – 10,000 marketing messages a day Google and Facebook…

Let’s Talk About Robocalls – and Why They Give Marketing a Bad Name (Infographic)

Have you been getting spam or robocalls every day? I have. I use T-Mobile so the caller ID reads “Scam Likely,” which is helpful. Needless to say, I don’t pick up. Or the call number identified may have my…

Past Performance is No Guarantee of Future Results

How many times have you seen this disclaimer? Most of the time, we think about finances and investments when we see this. But this also applies to marketing. That’s because marketing channels and tactics are developing, being tested and used,…

Should You Be on TikTok? Why it Matters

Since I wrote a blog post about being on Instagram, I thought it was fitting to write about TikTok, the newest darling in fast-growth social media channels. If you don’t know what TikTok is – it’s time that you find…

5 Signs Your Marketing Team is Dysfunctional

As a Marketing Strategist, I’ve had dozens of opportunities to see first-hand marketing teams and agencies that are dysfunctional. What do I mean by that? Well, you’ve read this far so you have a sense. Read on – here are…

What’s a Realistic Marketing Budget?

You’re curious about how much you should spend on marketing – and I applaud you asking that question. Because what I see most from business owners and marketing executives is that assumption: “I want to spend $X on marketing because…

MORE Glaring Data Mistakes in Marketing

I’m writing more about the glaring mistakes I’m seeing in marketing data because of the overwhelming response to the first blog post on this topic, as well as ongoing issues I’m seeing with prospects and clients. If you don’t do…

Is It Time to Rebrand? Or Refresh?

If you’re like most businesses, 2020 was a unique experience – good for some, bad for many. I realized that I could no longer work in my “business as usual” mode; it was time for rebranding. I spent a lot…

Should I Be on Instagram? Rewriting 2 Years Later

I wrote this blog – to answer the question, “Do I need to be on Instagram?” – two years ago. But Instagram has changed so much I realized I needed to rewrite this post. What a difference two years makes! …

Tag: digital influence

Tag: digital influence

Big Tech is Selling Out Its Integrity

3 Ways to Be “Outside of the Box” with Your Marketing

Let’s Talk About Robocalls – and Why They Give Marketing a Bad Name (Infographic)

Past Performance is No Guarantee of Future Results

Should You Be on TikTok? Why it Matters

5 Signs Your Marketing Team is Dysfunctional

What’s a Realistic Marketing Budget?

MORE Glaring Data Mistakes in Marketing

Is It Time to Rebrand? Or Refresh?

Should I Be on Instagram? Rewriting 2 Years Later

Introduction

Tag: digital influence