It may sound obvious that it’s very important to use the “right image” for your photos (and in your videos) in marketing. I’m not referring to the obvious issues, such as the need for it to be the right subject…
Tag: digital influence (page 3)
SNEAK PEEK at my new book: OK, Boomer!
Questions for you: Are you a Millennial who’s fed up with working for people who are twice your age and just don’t “get it”? Or are you a Baby Boomer – or Gen X’er – who’s fed up with Millennial…
Virtual Events – Are You Happy With Them So Far?
Virtual events existed in an anemic way before 2020; now that the world has shifted online, because of COVID-19, virtual events have become the new normal – for both hosting and attending these types of large gatherings. For those of…
Will Millennials Flee Cities – Creating More Generational Divide at the Office?
Any way you look at it, COVID-19 has generated significant change in the way people live and work – of all generations. By early May of 2020, approximately 61% of employed Millennials were working from home and, of that group,…
Marketing vs. Communications in Our New COVID-19 World
There’s a big difference between marketing and communications, and it’s important to have both. First, let’s start with the difference in a work or business environment: Marketing, at its best, tells people how you help them solve their problems and…
The Biggest Mistake That Marketing Agencies Make
The relationship between clients and agencies, large or small, is pivotal. In many cases, it can be improved so that clients are happier and agencies retain more of their best clients. Here are suggestions for both clients and agencies, since…
Virtual Conferences – the New Reality is Working
I had my first experience presenting at a Virtual Conference and it was a success, as far as I’m concerned. If this is the new reality going forward, I believe we’ll be fine. For all of the organizations that have…
3 Tips for Maximizing the Potential of Millennials
Working in digital marketing since its inception provides a wonderful, strategic background to managing Millennials, both individually and in teams. While the number of Gen Z workers (those born after 1994) is growing in the U.S. labor force (currently, they…
3 Non-Traditional Marketing Tips for the New Normal
We’ve been sequestered in our homes, learning how to work in this new way, for a month or longer (depending on where you live). My last post was about the three biggest marketing mistakes to avoid right now. I feel…
The 3 Biggest Marketing Mistakes To Avoid Right Now
The statistics right now about the U.S. economy, and how people perceive the downfall of U.S. economy, are startling. Here are the results of a recent nationwide study : Sixty-five percent (65%) of Americans say the economy is getting worse…