Digital Marketing Strategy Archives

Big Tech is Selling Out Its Integrity

As a marketing expert and digital marketing specialist, I feel obligated to tell you how big tech companies are selling out their integrity: accepting money instead of ferreting out corruption and disinformation. To learn about the details, read How Facebook…

3 Ways to Be “Outside of the Box” with Your Marketing

Have you noticed how hard it is to “be seen” with your marketing? Here’s why – and how to get noticed! The average person in the U.S. sees anywhere from 6,000 – 10,000 marketing messages a day Google and Facebook…

Why Marketing Has a Bad Name

I’ve recently learned what a bad reputation marketing has in the minds of most people. It doesn’t really surprise me, given what I’ve learned and heard from clients over the years. But it is frustrating, since marketing can be…

Buyer personas - who needs to rent a car, for example?

It’s Buyer Personas That Count – Not “What You Think”

Once again, David Meerman Scott hits it out of the ballpark when he writes: “…it is amazing to me that so many (marketers) spend their time like this: holed up in comfortable company conference rooms… and trading ideas about how…

Past Performance is No Guarantee of Future Results

How many times have you seen this disclaimer? Most of the time, we think about finances and investments when we see this. But this also applies to marketing. That’s because marketing channels and tactics are developing, being tested and used,…

Why Early Career Marketers Need Mentoring – at Scale

Starting off in any industry is tough – and marketing is no different. Whether you want to be a digital marketer or do product marketing – there are insights about working on a team and in an office environment –…

What is Marketing Attribution – and Why is it Important?

Marketing attribution is knowing which marketing tactic(s) got you a sale. It sounds simple, right? But it’s not. That’s why people have built models around it and spend a lot of time (and energy) trying to figure it out. Here’s…

You say you want an email campaign. Why?

Typically, when business owners approach me to get marketing, they often start the conversation by asking me if I will do an email campaign for them, or write some blogs, or post for them on social media. My response is…

different kinds of keyword research for business

The complexities of content/keyword research for your business

I’ve written about the “godfather of SEO,” Rand Fishkin, and how I follow his blog posts. He recently wrote about the subtle differences and complexities of keywords for marketing and I believe this is worth sharing with anyone who’s doing…

Top 3 Ways Marketing Agencies Keep Valuable Clients

As an agency owner, I understand the value of keeping clients over the long term. While there are certain circumstances that are out of your control (such as the pandemic), there are many areas where you do have control and…

Tag: Digital Marketing Strategy

Tag: Digital Marketing Strategy

Big Tech is Selling Out Its Integrity

3 Ways to Be “Outside of the Box” with Your Marketing

Why Marketing Has a Bad Name

It’s Buyer Personas That Count – Not “What You Think”

Past Performance is No Guarantee of Future Results

Why Early Career Marketers Need Mentoring – at Scale

What is Marketing Attribution – and Why is it Important?

You say you want an email campaign. Why?

The complexities of content/keyword research for your business

Top 3 Ways Marketing Agencies Keep Valuable Clients

Introduction

Tag: Digital Marketing Strategy