Once again, I’m inspired to respond to Roxane Gay’s Work Friend column from the New York Times. I’ve responded to her columns in the past, the most recent one where she lambasted CEOs who call their employees a “family.” This…
Tag: Digital Marketing Strategy
Can you afford to lose your valuable employees?
“Employees who are not engaged or who are actively disengaged cost the world $7.8 trillion in lost productivity, according to Gallup’s State of the Global Workplace: 2022 Report.” Looking at marketing in particular, talent retention and access to expertise are big…
I did it – I’m now on TikTok – should you be, too?
As a professional marketer, I have to be aware of all the new digital channels that are emerging. I recently wrote about BeReal, the new app that’s growing because of it’s promise of authenticity. And there’s always buzz about social…
Heard of BeReal? What it means for marketing in 2023
If you haven’t heard of the mobile app BeReal, here’s a quick education, because if you’re interested in what’s trending in marketing, you should know. How does it work? Once you sign up, you get a daily notice to take…
Community as marketing trend
Fostering “communities” has been a popular marketing trend for the past year, even though creating and growing communities has been around for decades. For example, think about: User Generated Content (UGC) – long known for its believability, UGC is…
3 Reasons I Hire Marketers – for My Own Marketing
I’ve been in marketing for over 25 years and I know social media like the back of my hand. So why do I hire marketers? Why don’t I do it myself? After all, I’m the expert! There are three…
Data is the New Oil – Are You Maximizing Yours?
The idea that data is the new oil was published in WIRED back in 2014, but it’s all the more prominent and critical in digital marketing today. A Bloomberg article about Amazon purchasing irobot, the company that makes the…
Big Tech is Selling Out Its Integrity
As a marketing expert and digital marketing specialist, I feel obligated to tell you how big tech companies are selling out their integrity: accepting money instead of ferreting out corruption and disinformation. To learn about the details, read How Facebook…
3 Ways to Be “Outside of the Box” with Your Marketing
Have you noticed how hard it is to “be seen” with your marketing? Here’s why – and how to get noticed! The average person in the U.S. sees anywhere from 6,000 – 10,000 marketing messages a day Google and Facebook…
Why Marketing Has a Bad Name
I’ve recently learned what a bad reputation marketing has in the minds of most people. It doesn’t really surprise me, given what I’ve learned and heard from clients over the years. But it is frustrating, since marketing can be…
