It’s tough to keep up with the daily changes in marketing, especially digital marketing. With new channels (hi, Threads!) and daily updates (what’s Google changing today?), it’s almost a full-time job to read about what’s new. And being strategic…
Tag: Digital Marketing Strategy
How to Market to Current Clients
In my monthly newsletter, I ask my readers for topics they’d like me to discuss. In July, Bob B. asked the following: How about retaining/managing existing clients? All too often we forget about the “Bird in Hand”. So once…
My 4 Favorite Key Performance Indicators (KPIs)
Not everyone is a data geek like me, I get that. But data informs strategy, and a strategy creates success. So I insist that my clients focus on the most critical data (Key Performance Indicators, or KPIs) to succeed.…
You say you want Google Ads. Why?
Typically, when business owners approach me to get marketing, they often start the conversation by asking me if I will do Google Ads for them. Or write blogs. Or post on social media. And my response is always the…
The Hidden Goldmine: 5 Essential Marketing KPI’s You’ve Overlooked
Working with clients and agencies for the past 10 years has driven home the importance of using data for strategic decision-making and growth. Instead of well-visualized data, my clients have typically been sent reports with number-filled tables that show no…
The “Always-On” Work Culture: Relieving the Stress Faced by Gen Z and Millennials
In a hyper-connected world where technology is deeply intertwined with our daily lives, the boundaries between work and personal life have become increasingly blurred. This shift has given rise to the concept of the “always-on” work culture, a phenomenon that…
It’s Dangerous If You’re Not Strategic Right Now
One of the biggest challenges I see for business and marketing leaders today is finding the time to be strategic in their actions. There are always so many fires to put out and critical “to do’s” that the days and…
“Yes, your job is important. But it’s not all-important”
Once again, I’m inspired to respond to Roxane Gay’s Work Friend column from the New York Times. I’ve responded to her columns in the past, the most recent one where she lambasted CEOs who call their employees a “family.” This…
Can you afford to lose your valuable employees?
“Employees who are not engaged or who are actively disengaged cost the world $7.8 trillion in lost productivity, according to Gallup’s State of the Global Workplace: 2022 Report.” Looking at marketing in particular, talent retention and access to expertise are big…
I did it – I’m now on TikTok – should you be, too?
As a professional marketer, I have to be aware of all the new digital channels that are emerging. I recently wrote about BeReal, the new app that’s growing because of it’s promise of authenticity. And there’s always buzz about social…
