Wrong way sign on a road

Why Marketing Has a Bad Name

  I’ve recently learned what a bad reputation marketing has in the minds of most people. It doesn’t really surprise me, given what I’ve learned and heard from clients over the years. But it is frustrating, since marketing can be the most helpful tool to increasing sales and revenue growth. Here two ways that I’ve…

Marketing teams love to do work

You say you want an email campaign. Why?

Typically, when business owners approach me to get marketing, they often start the conversation by asking me if I will do an email campaign for them, or write some blogs, or post for them on social media. My response is always the same: why? For busy CEO’s and owners who don’t specialize in marketing, it’s…