I’ve recently learned what a bad reputation marketing has in the minds of most people. It doesn’t really surprise me, given what I’ve learned and heard from clients over the years. But it is frustrating, since marketing can be the most helpful tool to increasing sales and revenue growth. Here two ways that I’ve…
Once again, David Meerman Scott hits it out of the ballpark when he writes: “…it is amazing to me that so many (marketers) spend their time like this: holed up in comfortable company conference rooms… and trading ideas about how to sell and market their products. You know, just off the top of their heads.…
How many times have you seen this disclaimer? Most of the time, we think about finances and investments when we see this. But this also applies to marketing. That’s because marketing channels and tactics are developing, being tested and used, and then being abused so quickly it’s hard to keep up. Which reminds me of…
Starting off in any industry is tough – and marketing is no different. Whether you want to be a digital marketer or do product marketing – there are insights about working on a team and in an office environment – especially at an enterprise level – that only come with experience – or advice from…
Marketing attribution is knowing which marketing tactic(s) got you a sale. It sounds simple, right? But it’s not. That’s why people have built models around it and spend a lot of time (and energy) trying to figure it out. Here’s why. If you do a lot of marketing – or put out a lot of…
Typically, when business owners approach me to get marketing, they often start the conversation by asking me if I will do an email campaign for them, or write some blogs, or post for them on social media. My response is always the same: why? For busy CEO’s and owners who don’t specialize in marketing, it’s…
I’ve written about the “godfather of SEO,” Rand Fishkin, and how I follow his blog posts. He recently wrote about the subtle differences and complexities of keywords for marketing and I believe this is worth sharing with anyone who’s doing marketing or who has an agency doing marketing for them. Here’s a quick summary of…
As an agency owner, I understand the value of keeping clients over the long term. While there are certain circumstances that are out of your control (such as the pandemic), there are many areas where you do have control and can influence the longevity of your best clients. Here the top three (3) ways I’ve…
Since I wrote a blog post about being on Instagram, I thought it was fitting to write about TikTok, the newest darling in fast-growth social media channels. If you don’t know what TikTok is – it’s time that you find out. Here are the facts: TikTok currently has over 37 million Gen Z users (born…
If you’re not happy with the marketing you’ve been doing, you’re not alone. I talk to people all the time who are unhappy with their marketing results. There can be lots of reasons why what you’re doing isn’t working. But one thing I can guarantee you: if you want to get better marketing, you often…
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