unhappy marketing team

5 Signs Your Marketing Team is Dysfunctional

As a Marketing Strategist, I’ve had dozens of opportunities to see first-hand marketing teams and agencies that are dysfunctional. What do I mean by that? Well, you’ve read this far so you have a sense. Read on – here are five signs that something is wrong with the team. Marketing (or an agency) isn’t meeting…

word cloud about SEO

The Deep Dark Truth About SEO

Back in June of 2019, I was so appalled by what I heard was happening with SEO (Search Engine Optimization) agency experiences that I wrote a blog titled: “Expensive SEO is the New Scam”- comparing it to the snake oil salesmen of old. Unfortunately, not much has changed in the past two years, so I’m…

What is a realistic marketing budget?

What’s a Realistic Marketing Budget?

You’re curious about how much you should spend on marketing – and I applaud you asking that question. Because what I see most from business owners and marketing executives is that assumption: “I want to spend $X on marketing because that’s what I’ve been spending.” Maybe you’re not be happy with the results you’ve been…

More about confusing marketing data

MORE Glaring Data Mistakes in Marketing

I’m writing more about the glaring mistakes I’m seeing in marketing data because of the overwhelming response to the first blog post on this topic, as well as ongoing issues I’m seeing with prospects and clients. If you don’t do marketing for a living, you often have no idea what you’re looking for – or…

Rebranding on Instagram

Is It Time to Rebrand? Or Refresh?

If you’re like most businesses, 2020 was a unique experience – good for some, bad for many. I realized that I could no longer work in my “business as usual” mode; it was time for rebranding. I spent a lot of time on this and I’m proud to show off my new “brand look” on…

Why marketing usually fails

Leading Age-Diverse Teams

The challenge of leading people of all ages in the U.S. workforce has always been around; there are always older generations and younger generations. However, each generation is slightly different in size and how they approach work. The Baby Boom was called that, for example, because of the unprecedented “boom” of births that happened after…