As a Marketing Strategist, I’ve had dozens of opportunities to see first-hand marketing teams and agencies that are dysfunctional. What do I mean by that? Well, you’ve read this far so you have a sense. Read on – here are five signs that something is wrong with the team. Marketing (or an agency) isn’t meeting…
Back in June of 2019, I was so appalled by what I heard was happening with SEO (Search Engine Optimization) agency experiences that I wrote a blog titled: “Expensive SEO is the New Scam”- comparing it to the snake oil salesmen of old. Unfortunately, not much has changed in the past two years, so I’m…
You’re curious about how much you should spend on marketing – and I applaud you asking that question. Because what I see most from business owners and marketing executives is that assumption: “I want to spend $X on marketing because that’s what I’ve been spending.” Maybe you’re not be happy with the results you’ve been…
I’m writing more about the glaring mistakes I’m seeing in marketing data because of the overwhelming response to the first blog post on this topic, as well as ongoing issues I’m seeing with prospects and clients. If you don’t do marketing for a living, you often have no idea what you’re looking for – or…
If you’re like most businesses, 2020 was a unique experience – good for some, bad for many. I realized that I could no longer work in my “business as usual” mode; it was time for rebranding. I spent a lot of time on this and I’m proud to show off my new “brand look” on…
I wrote this blog – to answer the question, “Do I need to be on Instagram?” – two years ago. But Instagram has changed so much I realized I needed to rewrite this post. What a difference two years makes! The short answer is – it depends – but people don’t like this squishy answer.…
To create really good marketing, you need to be good at two things: one, the specific tactic(s) you’re doing – including ad buying, web design, creating content, etc. – and two, understanding how what you do fits into the big picture for the business. For the most part, the marketing I see falls into the…
It’s about data – and I can see your eyes rolling – I’m even amazed you read this far. But I’m sure that’s because you know how important data is when it comes to marketing and sales success, so you’re willing to take a look. Give me a moment and I’ll share some of the…
As a big believer in “proof,” I’ve interviewed three Millennials in the Fort Lauderdale/Miami area about their preferences at work. Why? Because, as a business and marketing strategist, I work with companies that have Millennial employees to help them maximize their “happiness” and effectiveness. There’s a lot of age-bashing going around – about Millennials and…
The challenge of leading people of all ages in the U.S. workforce has always been around; there are always older generations and younger generations. However, each generation is slightly different in size and how they approach work. The Baby Boom was called that, for example, because of the unprecedented “boom” of births that happened after…
Millennials (born 1981-1996) and Gen Z (born 1997-2012) are the youngest generations in the workforce, and they present unique challenges for CEOs looking to attract, onboard, train, and retain top talent. This free white paper gives valuable steps to helping CEOs and leaders create a positive culture for the future workforce.
