I get questions all the time from professionals asking me about how to manage their LinkedIn profiles. These inquiries are not about marketing on LinkedIn – instead, they are about best practices for conducting one’s self as a professional on…
Tag: Digital Marketing Strategy (page 5)
3 Important Reasons to Create a Marketing Calendar
If you’re like me, what drives my day is my calendar. If something is on it, I’m pretty good about showing up for it – even if it’s time I’ve blocked for me to work, like write my weekly blog.…
How to Manage the 4th Quarter 2020 No One Expected
If you’re like me, when you got “locked down” in March you were sure this would all be over and done by Q4 of this year. After all, with an incubation period of two weeks, how long could this whole…
Eye Opening Conversation with a Millennial in HR
Jennifer L’Heureux is a Digital Leadership and Change Consultant, as well as a coach, facilitator, and speaker, devoted to “elevating individuals and teams to become ready for tomorrow.” Jennifer focuses on early and mid-career individuals, who are most often Millennials,…
3 Ways it’s Critical to Use the Right Photo/Image
It may sound obvious that it’s very important to use the “right image” for your photos (and in your videos) in marketing. I’m not referring to the obvious issues, such as the need for it to be the right subject…
SNEAK PEEK at my new book: OK, Boomer!
Questions for you: Are you a Millennial who’s fed up with working for people who are twice your age and just don’t “get it”? Or are you a Baby Boomer – or Gen X’er – who’s fed up with Millennial…
Will Millennials Flee Cities – Creating More Generational Divide at the Office?
Any way you look at it, COVID-19 has generated significant change in the way people live and work – of all generations. By early May of 2020, approximately 61% of employed Millennials were working from home and, of that group,…
3 Tips for Diversity and Inclusion in Marketing
I don’t typically write about “current events” because you may be reading this when they aren’t current anymore. But diversity and inclusion is an exception because it’s an important topic for everyone and I’m hopeful it will continue to be…
The Biggest Mistake That Marketing Agencies Make
The relationship between clients and agencies, large or small, is pivotal. In many cases, it can be improved so that clients are happier and agencies retain more of their best clients. Here are suggestions for both clients and agencies, since…
Virtual Conferences – the New Reality is Working
I had my first experience presenting at a Virtual Conference and it was a success, as far as I’m concerned. If this is the new reality going forward, I believe we’ll be fine. For all of the organizations that have…
