As a professional marketer, I have to be aware of all the new digital channels that are emerging. I recently wrote about BeReal, the new app that’s growing because of it’s promise of authenticity. And there’s always buzz about social…
Tag: digital marketing
Why Marketing Has a Bad Name
I’ve recently learned what a bad reputation marketing has in the minds of most people. It doesn’t really surprise me, given what I’ve learned and heard from clients over the years. But it is frustrating, since marketing can be…
Let’s Talk About Robocalls – and Why They Give Marketing a Bad Name (Infographic)
Have you been getting spam or robocalls every day? I have. I use T-Mobile so the caller ID reads “Scam Likely,” which is helpful. Needless to say, I don’t pick up. Or the call number identified may have my…
How to Turbocharge Your Marketing Career
We received rave reviews for our panel on marketing careers so we’re sharing the video for those who couldn’t attend. If you weren’t there, you missed the online networking (we can’t recreate that) so be sure to attend next time…
How Copywriting Got Devalued – and What Happens Next
Yesterday, I had a conversation with someone who wants to explore being a copywriter and I found myself feeling depressed. Here’s why. Copywriting – the words you read in an article, in a social post, in advertising – is really…
Past Performance is No Guarantee of Future Results
How many times have you seen this disclaimer? Most of the time, we think about finances and investments when we see this. But this also applies to marketing. That’s because marketing channels and tactics are developing, being tested and used,…
What is Marketing Attribution – and Why is it Important?
Marketing attribution is knowing which marketing tactic(s) got you a sale. It sounds simple, right? But it’s not. That’s why people have built models around it and spend a lot of time (and energy) trying to figure it out. Here’s…
You say you want an email campaign. Why?
Typically, when business owners approach me to get marketing, they often start the conversation by asking me if I will do an email campaign for them, or write some blogs, or post for them on social media. My response is…
The complexities of content/keyword research for your business
I’ve written about the “godfather of SEO,” Rand Fishkin, and how I follow his blog posts. He recently wrote about the subtle differences and complexities of keywords for marketing and I believe this is worth sharing with anyone who’s doing…
Top 3 Ways Marketing Agencies Keep Valuable Clients
As an agency owner, I understand the value of keeping clients over the long term. While there are certain circumstances that are out of your control (such as the pandemic), there are many areas where you do have control and…
