As a Marketing Strategist, I’ve had dozens of opportunities to see first-hand marketing teams and agencies that are dysfunctional. What do I mean by that? Well, you’ve read this far so you have a sense. Read on – here are…
Tag: digital marketing
The Deep Dark Truth About SEO
Back in June of 2019, I was so appalled by what I heard was happening with SEO (Search Engine Optimization) agency experiences that I wrote a blog titled: “Expensive SEO is the New Scam”- comparing it to the snake oil…
MORE Glaring Data Mistakes in Marketing
I’m writing more about the glaring mistakes I’m seeing in marketing data because of the overwhelming response to the first blog post on this topic, as well as ongoing issues I’m seeing with prospects and clients. If you don’t do…
Is It Time to Rebrand? Or Refresh?
If you’re like most businesses, 2020 was a unique experience – good for some, bad for many. I realized that I could no longer work in my “business as usual” mode; it was time for rebranding. I spent a lot…
Should I Be on Instagram? Rewriting 2 Years Later
I wrote this blog – to answer the question, “Do I need to be on Instagram?” – two years ago. But Instagram has changed so much I realized I needed to rewrite this post. What a difference two years makes! …
The 3 Biggest Data Mistakes in Marketing
It’s about data – and I can see your eyes rolling – I’m even amazed you read this far. But I’m sure that’s because you know how important data is when it comes to marketing and sales success, so you’re…
3 Revelations from Interviewing Millennials About Work Preferences
As a big believer in “proof,” I’ve interviewed three Millennials in the Fort Lauderdale/Miami area about their preferences at work. Why? Because, as a business and marketing strategist, I work with companies that have Millennial employees to help them maximize…
Is Your Coffee Maker Watching You?
“Your coffee machine is studying your every move,” is the headline that caught my attention in my daily Stacked Marketer newsletter. It’s always full of interesting marketing updates but this one took me by surprise. The article is based on a…
The Crisis of “Assumptions” – in Marketing and in Managing Teams
There’s always a crisis somewhere – that’s a given. The crisis I’m addressing here is about the assumptions people are making about other people. It’s why a lot of marketing doesn’t work and why some teams don’t work well together.…
Facebook’s Research on How We’ve Moved Online
Facebook has published an interesting study of how people are using online technology to stay safe and live their lives as best as possible, given the pandemic. And people sometimes look to fulfill the need for human interaction online, too.…