When ChatGPT was introduced, I wrote a blog about a conversation I had with the generative AI. But it’s been a few months now and one of my readers asked me this question: How has ChatGPT changed the landscape…
Tag: digital marketing
The 3 Biggest Mistakes B2B Marketers Make
It’s tough to keep up with the daily changes in marketing, especially digital marketing. With new channels (hi, Threads!) and daily updates (what’s Google changing today?), it’s almost a full-time job to read about what’s new. And being strategic…
My 4 Favorite Key Performance Indicators (KPIs)
Not everyone is a data geek like me, I get that. But data informs strategy, and a strategy creates success. So I insist that my clients focus on the most critical data (Key Performance Indicators, or KPIs) to succeed.…
You say you want Google Ads. Why?
Typically, when business owners approach me to get marketing, they often start the conversation by asking me if I will do Google Ads for them. Or write blogs. Or post on social media. And my response is always the…
The Hidden Goldmine: 5 Essential Marketing KPI’s You’ve Overlooked
Working with clients and agencies for the past 10 years has driven home the importance of using data for strategic decision-making and growth. Instead of well-visualized data, my clients have typically been sent reports with number-filled tables that show no…
Talking to AI-Generated Content
Great writing is hard to find these days. And people have been taking shortcuts for years, with copywriting often falling to the lowest bidder. Now, here comes AI generated content. For those of you who are fearful of what…
“Yes, your job is important. But it’s not all-important”
Once again, I’m inspired to respond to Roxane Gay’s Work Friend column from the New York Times. I’ve responded to her columns in the past, the most recent one where she lambasted CEOs who call their employees a “family.” This…
I did it – I’m now on TikTok – should you be, too?
As a professional marketer, I have to be aware of all the new digital channels that are emerging. I recently wrote about BeReal, the new app that’s growing because of it’s promise of authenticity. And there’s always buzz about social…
Why Marketing Has a Bad Name
I’ve recently learned what a bad reputation marketing has in the minds of most people. It doesn’t really surprise me, given what I’ve learned and heard from clients over the years. But it is frustrating, since marketing can be…
Let’s Talk About Robocalls – and Why They Give Marketing a Bad Name (Infographic)
Have you been getting spam or robocalls every day? I have. I use T-Mobile so the caller ID reads “Scam Likely,” which is helpful. Needless to say, I don’t pick up. Or the call number identified may have my…
