I’ve written about the “godfather of SEO,” Rand Fishkin, and how I follow his blog posts. He recently wrote about the subtle differences and complexities of keywords for marketing and I believe this is worth sharing with anyone who’s doing marketing or who has an agency doing marketing for them. Here’s a quick summary of…
As an agency owner, I understand the value of keeping clients over the long term. While there are certain circumstances that are out of your control (such as the pandemic), there are many areas where you do have control and can influence the longevity of your best clients. Here the top three (3) ways I’ve…
Since I wrote a blog post about being on Instagram, I thought it was fitting to write about TikTok, the newest darling in fast-growth social media channels. If you don’t know what TikTok is – it’s time that you find out. Here are the facts: TikTok currently has over 37 million Gen Z users (born…
Working with clients who have worked with other agencies or teams in the past, I’m constantly bewildered by the marketing reports they’ve received in the past. The data is impossible to decipher or make sense of, it often doesn’t cover all the marketing tactics, and – most important of all – it doesn’t measure the…
If you’re not happy with the marketing you’ve been doing, you’re not alone. I talk to people all the time who are unhappy with their marketing results. There can be lots of reasons why what you’re doing isn’t working. But one thing I can guarantee you: if you want to get better marketing, you often…
As a Marketing Strategist, I’ve had dozens of opportunities to see first-hand marketing teams and agencies that are dysfunctional. What do I mean by that? Well, you’ve read this far so you have a sense. Read on – here are five signs that something is wrong with the team. Marketing (or an agency) isn’t meeting…
Back in June of 2019, I was so appalled by what I heard was happening with SEO (Search Engine Optimization) agency experiences that I wrote a blog titled: “Expensive SEO is the New Scam”- comparing it to the snake oil salesmen of old. Unfortunately, not much has changed in the past two years, so I’m…
I’m writing more about the glaring mistakes I’m seeing in marketing data because of the overwhelming response to the first blog post on this topic, as well as ongoing issues I’m seeing with prospects and clients. If you don’t do marketing for a living, you often have no idea what you’re looking for – or…
If you’re like most businesses, 2020 was a unique experience – good for some, bad for many. I realized that I could no longer work in my “business as usual” mode; it was time for rebranding. I spent a lot of time on this and I’m proud to show off my new “brand look” on…
I wrote this blog – to answer the question, “Do I need to be on Instagram?” – two years ago. But Instagram has changed so much I realized I needed to rewrite this post. What a difference two years makes! The short answer is – it depends – but people don’t like this squishy answer.…
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