Shop Smart and Shop Safe

Is Your Coffee Maker Watching You?

“Your coffee machine is studying your every move,” is the headline that caught my attention in my daily Stacked Marketer newsletter. It’s always full of interesting marketing updates but this one took me by surprise. The article is based on a Mozilla “privacy-first product guide” that will make your hair stand on end, even if you’ve…

Pharma Sales Have Changed

3 Ways COVID-19 Has Changed B2B Sales – Forever

McKinsey has recently published an article full of interesting data about how COVID-19 has shifted B2B sales – and I believe it is important for all B2B marketers to understand this shift. Here’s quick summary of the points I find most interesting. The “field sales” paradigm of buying and selling B2B products and services has…

Managing your LinkedIn profile

5 Tips for Managing Your LinkedIn Profile

I get questions all the time from professionals asking me about how to manage their LinkedIn profiles. These inquiries are not about marketing on LinkedIn – instead, they are about best practices for conducting one’s self as a professional on this social channel. Given how many people have asked, I’m writing this post to share…

people on a video call

5 Advanced Zooming Tips

We’ve all been zooming around now for months. You may think you know how to zoom (it’s become a verb now, right?) so I’m going to test you on your knowledge. These questions are based on extensive research on my part (sitting at my desk all day), as well as best practices that I’ve been…