It’s about data – and I can see your eyes rolling – I’m even amazed you read this far. But I’m sure that’s because you know how important data is when it comes to marketing and sales success, so you’re willing to take a look. Give me a moment and I’ll share some of the…
As a big believer in “proof,” I’ve interviewed three Millennials in the Fort Lauderdale/Miami area about their preferences at work. Why? Because, as a business and marketing strategist, I work with companies that have Millennial employees to help them maximize their “happiness” and effectiveness. There’s a lot of age-bashing going around – about Millennials and…
“Your coffee machine is studying your every move,” is the headline that caught my attention in my daily Stacked Marketer newsletter. It’s always full of interesting marketing updates but this one took me by surprise. The article is based on a Mozilla “privacy-first product guide” that will make your hair stand on end, even if you’ve…
There’s always a crisis somewhere – that’s a given. The crisis I’m addressing here is about the assumptions people are making about other people. It’s why a lot of marketing doesn’t work and why some teams don’t work well together. Assumptions in Marketing The old saying, “when you assume you make an ass out of…
Facebook has published an interesting study of how people are using online technology to stay safe and live their lives as best as possible, given the pandemic. And people sometimes look to fulfill the need for human interaction online, too. If you’re interested in the topic, I recommend looking at the study results here. To…
McKinsey has recently published an article full of interesting data about how COVID-19 has shifted B2B sales – and I believe it is important for all B2B marketers to understand this shift. Here’s quick summary of the points I find most interesting. The “field sales” paradigm of buying and selling B2B products and services has…
I get questions all the time from professionals asking me about how to manage their LinkedIn profiles. These inquiries are not about marketing on LinkedIn – instead, they are about best practices for conducting one’s self as a professional on this social channel. Given how many people have asked, I’m writing this post to share…
If you’re like most professionals online now, we’re all feeling a bit “zoomed out” after six months. Sure, breakout rooms are great. They were novel and are a cool way to be with a few other people, in a smaller, more manageable setting. But you have no control over them, really. Wouldn’t it be great…
If you’re like me, what drives my day is my calendar. If something is on it, I’m pretty good about showing up for it – even if it’s time I’ve blocked for me to work, like write my weekly blog. I’ve written about how to plan for a 4th Quarter no one expected and this…
We’ve all been zooming around now for months. You may think you know how to zoom (it’s become a verb now, right?) so I’m going to test you on your knowledge. These questions are based on extensive research on my part (sitting at my desk all day), as well as best practices that I’ve been…
Millennials (born 1981-1996) and Gen Z (born 1997-2012) are the youngest generations in the workforce, and they present unique challenges for CEOs looking to attract, onboard, train, and retain top talent. This free white paper gives valuable steps to helping CEOs and leaders create a positive culture for the future workforce.
