Have you noticed that both talented performers and “everyday people” have created wonderful, distracting, original videos about COVID-19, to help us all deal with the strange reality of being cooped up at home? For those of us lucky enough to live in 1st world countries and have places to live, we’re “stuck inside” for the…
Last week, I wrote a blog about the best approach to marketing as we all began our COVID-19 “Shelter in Place.” This week, I’m expanding on this because I’m getting this question from so many – clients and others – about how to work on their marketing efforts. Don’t have a marketing strategy? NOW is…
The title of this blog is a hat tip to Hunter S. Thompson’s novel “Fear and Loathing in Las Vegas,” a journalist’s acid trip through this desert-surrounded city, where his reality become unhinged. This is an exaggeration, of course, when writing a blog about the workplace today. But it makes me think about Millennials entering…
Watching the Superbowl ads, it was interesting to note how many digital companies were there, from Google to Alexa (from Amazon) to Tik Tok. Thinking about them – especially Tik Tok, as the newest company in this line up, it made me think about how each of them makes their money. After all, a 30…
As we begin the new decade, I challenge you to think of all the wonderful things you have accomplished and what you have now, front of you TODAY. Take that positive energy into 2020 as you plan what the decade will look like for you. Here are three great ways to generate more good things…
I’m a big Rand Fishkin fan when it comes to all things relevant to Search Engine Optimization (SEO). The title of his November blog post tells you a lot – it reiterates what he’s been saying for a while but, I think it always is worth repeating, especially as marketers are planning for 2020. The…
Marketing is changing every day – literally. There are new apps that go live and suddenly become popular (TikTok), new platforms for everything from managing your marketing tactics and reporting to managing content, as well as ongoing updates and new development by the largest players, such as Google and Facebook. I wrote about this just…
One of the biggest black holes I see with clients and prospects is what they do with their current clients and customers. These can be a huge resource for marketing your business – but only if you maximize these relationships. Here are 5 ways happy customers are important to your marketing efforts: Confirm your best…
As people get more and more spoiled by beautiful images on Instagram and Pinterest, and enjoy looking at videos (thanks to Stories, YouTube, and TikTok), download times are becoming a huge issue. Here’s a great client example: they’d like their website to feature a video on the Home Page. Their competition also features videos, starting…
How do you know if the traffic – the number of visitors – to your website is good? Is it enough? How much traffic do you need to get to your website? I hear these questions a lot and you may be asking the same about your website: How do you know if your website…
Millennials (born 1981-1996) and Gen Z (born 1997-2012) are the youngest generations in the workforce, and they present unique challenges for CEOs looking to attract, onboard, train, and retain top talent. This free white paper gives valuable steps to helping CEOs and leaders create a positive culture for the future workforce.
