Marketing is changing every day – literally. There are new apps that go live and suddenly become popular (TikTok), new platforms for everything from managing your marketing tactics and reporting to managing content, as well as ongoing updates and new…
Tag: digital marketing (page 6)
5 Ways Your Current Clients Are Your Best Resource
One of the biggest black holes I see with clients and prospects is what they do with their current clients and customers. These can be a huge resource for marketing your business – but only if you maximize these relationships.…
In Digital Marketing, TIME works against you
As people get more and more spoiled by beautiful images on Instagram and Pinterest, and enjoy looking at videos (thanks to Stories, YouTube, and TikTok), download times are becoming a huge issue. Here’s a great client example: they’d like their…
How much website traffic is enough?
How do you know if the traffic – the number of visitors – to your website is good? Is it enough? How much traffic do you need to get to your website? I hear these questions a lot and you…
The pressure of social influence
I just finished writing a book on digital influence so I’ve been doing quite a bit of reading on the subject. This past week, a new book came to my attention: Invisible Influence: The Hidden Forces That Shape Behavior, by…