As a professional marketer, I have to be aware of all the new digital channels that are emerging. I recently wrote about BeReal, the new app that’s growing because of it’s promise of authenticity. And there’s always buzz about social…
Tag: digital strategy
It’s Buyer Personas That Count – Not “What You Think”
Once again, David Meerman Scott hits it out of the ballpark when he writes: “…it is amazing to me that so many (marketers) spend their time like this: holed up in comfortable company conference rooms… and trading ideas about how…
Past Performance is No Guarantee of Future Results
How many times have you seen this disclaimer? Most of the time, we think about finances and investments when we see this. But this also applies to marketing. That’s because marketing channels and tactics are developing, being tested and used,…
You say you want an email campaign. Why?
Typically, when business owners approach me to get marketing, they often start the conversation by asking me if I will do an email campaign for them, or write some blogs, or post for them on social media. My response is…
Should You Be on TikTok? Why it Matters
Since I wrote a blog post about being on Instagram, I thought it was fitting to write about TikTok, the newest darling in fast-growth social media channels. If you don’t know what TikTok is – it’s time that you find…
The Top 5 Data Points You Need in a Marketing Report
Working with clients who have worked with other agencies or teams in the past, I’m constantly bewildered by the marketing reports they’ve received in the past. The data is impossible to decipher or make sense of, it often doesn’t cover…
3 Reasons Why Up-leveling Your Marketing Isn’t Cheap
If you’re not happy with the marketing you’ve been doing, you’re not alone. I talk to people all the time who are unhappy with their marketing results. There can be lots of reasons why what you’re doing isn’t working. But…
What’s a Realistic Marketing Budget?
You’re curious about how much you should spend on marketing – and I applaud you asking that question. Because what I see most from business owners and marketing executives is that assumption: “I want to spend $X on marketing because…
MORE Glaring Data Mistakes in Marketing
I’m writing more about the glaring mistakes I’m seeing in marketing data because of the overwhelming response to the first blog post on this topic, as well as ongoing issues I’m seeing with prospects and clients. If you don’t do…
The 3 Biggest Data Mistakes in Marketing
It’s about data – and I can see your eyes rolling – I’m even amazed you read this far. But I’m sure that’s because you know how important data is when it comes to marketing and sales success, so you’re…
