Once again, I’m struck by a recent column by Roxane Gay, the New York Times “Work Friend,” who gives workplace advice. I wrote about her advice last year and it seemed to have struck a chord with many. This past Sunday, she answered the following question from an employee at a small electronics company. I…
I get questions all the time from professionals asking me about how to manage their LinkedIn profiles. These inquiries are not about marketing on LinkedIn – instead, they are about best practices for conducting one’s self as a professional on this social channel. Given how many people have asked, I’m writing this post to share…
Do you struggle to keep up with the constantly changing world of marketing? Do the new “buzzwords” spin your head around? Are you confused with what apps to use? How to measure if it’s making any difference at all? Online technology is shifting the world every day – and making scary headlines along the way.…
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