As a professional marketer, I have to be aware of all the new digital channels that are emerging. I recently wrote about BeReal, the new app that’s growing because of it’s promise of authenticity. And there’s always buzz about social…
Tag: digitalmarketing
Community as marketing trend
Fostering “communities” has been a popular marketing trend for the past year, even though creating and growing communities has been around for decades. For example, think about: User Generated Content (UGC) – long known for its believability, UGC is…
CEO’s Beware: Your Company Isn’t “Family”
Once again, I’m struck by a recent column by Roxane Gay, the New York Times “Work Friend,” who gives workplace advice. I wrote about her advice last year and it seemed to have struck a chord with many. This past…
How Copywriting Got Devalued – and What Happens Next
Yesterday, I had a conversation with someone who wants to explore being a copywriter and I found myself feeling depressed. Here’s why. Copywriting – the words you read in an article, in a social post, in advertising – is really…
Past Performance is No Guarantee of Future Results
How many times have you seen this disclaimer? Most of the time, we think about finances and investments when we see this. But this also applies to marketing. That’s because marketing channels and tactics are developing, being tested and used,…
Why Early Career Marketers Need Mentoring – at Scale
Starting off in any industry is tough – and marketing is no different. Whether you want to be a digital marketer or do product marketing – there are insights about working on a team and in an office environment –…
Should You Be on TikTok? Why it Matters
Since I wrote a blog post about being on Instagram, I thought it was fitting to write about TikTok, the newest darling in fast-growth social media channels. If you don’t know what TikTok is – it’s time that you find…
MORE Glaring Data Mistakes in Marketing
I’m writing more about the glaring mistakes I’m seeing in marketing data because of the overwhelming response to the first blog post on this topic, as well as ongoing issues I’m seeing with prospects and clients. If you don’t do…
Should I Be on Instagram? Rewriting 2 Years Later
I wrote this blog – to answer the question, “Do I need to be on Instagram?” – two years ago. But Instagram has changed so much I realized I needed to rewrite this post. What a difference two years makes! …
It’s Dangerous If You’re Not Strategic Right Now
One of the biggest challenges I see for business and marketing leaders today is finding the time to be strategic in their actions. There are always so many fires to put out and critical “to do’s” that the days and…
