I wrote this blog – to answer the question, “Do I need to be on Instagram?” – two years ago. But Instagram has changed so much I realized I needed to rewrite this post. What a difference two years makes! …
Tag: digitalmarketing (page 2)
SNEAK PEEK at my new book: OK, Boomer!
Questions for you: Are you a Millennial who’s fed up with working for people who are twice your age and just don’t “get it”? Or are you a Baby Boomer – or Gen X’er – who’s fed up with Millennial…
Virtual Events – Are You Happy With Them So Far?
Virtual events existed in an anemic way before 2020; now that the world has shifted online, because of COVID-19, virtual events have become the new normal – for both hosting and attending these types of large gatherings. For those of…
5 Tips for Marketing in a COVID-19 World
Here I am, sitting at my desk, pounding away on my laptop. For me, doing digital marketing in a new COVID-19 world hasn’t changed much from what I usually do. But it has changed EVERYTHING for many businesses, large and…
How do you keep up with digital marketing?
Do you struggle to keep up with the constantly changing world of marketing? Do the new “buzzwords” spin your head around? Are you confused with what apps to use? How to measure if it’s making any difference at all? Online…
For the Best Marketing, You Need to Track Leads and Sales
Did you know that you can have the best marketing – or the worst marketing – and not even know it? Yes, and I’ve seen it in action. How does this happen? It takes place in that murky hand-off from…
Are You Using Google Analytics?
In the past month, I’ve come across two different prospective clients who do not have Google Analytics set up properly on their websites. What does that mean? It means that their website is not collecting data that can be analyzed…