As a marketing expert and digital marketing specialist, I feel obligated to tell you how big tech companies are selling out their integrity: accepting money instead of ferreting out corruption and disinformation. To learn about the details, read How Facebook…
Tag: Generational Divide
What is Your Why – at Work and in Life?
Do you know your “Why?” Simon Sinek’s 2009 TedTalk on this has 58 million views and is the basis for his book, “Start with Why.” The question seems simple – who are you and what do you stand for? The…
“It’s Me or Her” – from the NYTimes “Work Friend” column
In a recent New York Times “Work Friend” column, Roxanne Gay answered a question from a woman (signed “Mei-Lin, New York”) – and her response is the biggest wake-up call to management that I’ve seen in a long time. Mei-Lin’s…
Why Early Career Marketers Need Mentoring – at Scale
Starting off in any industry is tough – and marketing is no different. Whether you want to be a digital marketer or do product marketing – there are insights about working on a team and in an office environment –…
Workplace Expectations Are Changing – Are You Ready?
There was a great Op-Ed piece recently in the New York Times, written by Jessica Powell, a former VP at Google, titled, Bosses: Consider Caring a Bit. Right away, you know where she’s coming from but don’t let that deter…
3 Revelations from Interviewing Millennials About Work Preferences
As a big believer in “proof,” I’ve interviewed three Millennials in the Fort Lauderdale/Miami area about their preferences at work. Why? Because, as a business and marketing strategist, I work with companies that have Millennial employees to help them maximize…
Are you happy at your job?
As I’ve become more involved with the human resources side of marketing (and business) consulting, I’ve become more aware of how people feel about their work. In particular, how employees feel when it comes to being happy at work. I’ve…
Leading Age-Diverse Teams
The challenge of leading people of all ages in the U.S. workforce has always been around; there are always older generations and younger generations. However, each generation is slightly different in size and how they approach work. The Baby Boom…
How CoLiving Will Influence the Future – and Marketing
The trend towards coliving, especially for Millennials and Gen Z, has continued to rise even during the pandemic. As this new living model grows, it’s important to consider what it will mean for marketers – as well as employers of…
Eye Opening Conversation with a Millennial in HR
Jennifer L’Heureux is a Digital Leadership and Change Consultant, as well as a coach, facilitator, and speaker, devoted to “elevating individuals and teams to become ready for tomorrow.” Jennifer focuses on early and mid-career individuals, who are most often Millennials,…