There was a great Op-Ed piece recently in the New York Times, written by Jessica Powell, a former VP at Google, titled, Bosses: Consider Caring a Bit. Right away, you know where she’s coming from but don’t let that deter…
Tag: Generational Divide
3 Revelations from Interviewing Millennials About Work Preferences
As a big believer in “proof,” I’ve interviewed three Millennials in the Fort Lauderdale/Miami area about their preferences at work. Why? Because, as a business and marketing strategist, I work with companies that have Millennial employees to help them maximize…
Are you happy at your job?
As I’ve become more involved with the human resources side of marketing (and business) consulting, I’ve become more aware of how people feel about their work. In particular, how employees feel when it comes to being happy at work. I’ve…
Leading Age-Diverse Teams
The challenge of leading people of all ages in the U.S. workforce has always been around; there are always older generations and younger generations. However, each generation is slightly different in size and how they approach work. The Baby Boom…
How CoLiving Will Influence the Future – and Marketing
The trend towards coliving, especially for Millennials and Gen Z, has continued to rise even during the pandemic. As this new living model grows, it’s important to consider what it will mean for marketers – as well as employers of…
Eye Opening Conversation with a Millennial in HR
Jennifer L’Heureux is a Digital Leadership and Change Consultant, as well as a coach, facilitator, and speaker, devoted to “elevating individuals and teams to become ready for tomorrow.” Jennifer focuses on early and mid-career individuals, who are most often Millennials,…
3 Ways it’s Critical to Use the Right Photo/Image
It may sound obvious that it’s very important to use the “right image” for your photos (and in your videos) in marketing. I’m not referring to the obvious issues, such as the need for it to be the right subject…
Will Millennials Flee Cities – Creating More Generational Divide at the Office?
Any way you look at it, COVID-19 has generated significant change in the way people live and work – of all generations. By early May of 2020, approximately 61% of employed Millennials were working from home and, of that group,…
The Biggest Mistake That Marketing Agencies Make
The relationship between clients and agencies, large or small, is pivotal. In many cases, it can be improved so that clients are happier and agencies retain more of their best clients. Here are suggestions for both clients and agencies, since…
3 Tips for Maximizing the Potential of Millennials
Working in digital marketing since its inception provides a wonderful, strategic background to managing Millennials, both individually and in teams. While the number of Gen Z workers (those born after 1994) is growing in the U.S. labor force (currently, they…