I’ve recently learned what a bad reputation marketing has in the minds of most people. It doesn’t really surprise me, given what I’ve learned and heard from clients over the years. But it is frustrating, since marketing can be…
Tag: Google Analytics
Past Performance is No Guarantee of Future Results
How many times have you seen this disclaimer? Most of the time, we think about finances and investments when we see this. But this also applies to marketing. That’s because marketing channels and tactics are developing, being tested and used,…
What is Marketing Attribution – and Why is it Important?
Marketing attribution is knowing which marketing tactic(s) got you a sale. It sounds simple, right? But it’s not. That’s why people have built models around it and spend a lot of time (and energy) trying to figure it out. Here’s…
The Top 5 Data Points You Need in a Marketing Report
Working with clients who have worked with other agencies or teams in the past, I’m constantly bewildered by the marketing reports they’ve received in the past. The data is impossible to decipher or make sense of, it often doesn’t cover…
MORE Glaring Data Mistakes in Marketing
I’m writing more about the glaring mistakes I’m seeing in marketing data because of the overwhelming response to the first blog post on this topic, as well as ongoing issues I’m seeing with prospects and clients. If you don’t do…
Are You Using Google Analytics?
In the past month, I’ve come across two different prospective clients who do not have Google Analytics set up properly on their websites. What does that mean? It means that their website is not collecting data that can be analyzed…
5 Point Checklist for the Best Performing Website
Back before the golden age of the internet, it was hard for small businesses to have a global presence. When it came to marketing, there was something called the Yellow Pages, which listed the phone number of every business in…
