The idea that data is the new oil was published in WIRED back in 2014, but it’s all the more prominent and critical in digital marketing today. A Bloomberg article about Amazon purchasing irobot, the company that makes the…
Tag: marketing agencies
CEO’s Beware: Your Company Isn’t “Family”
Once again, I’m struck by a recent column by Roxane Gay, the New York Times “Work Friend,” who gives workplace advice. I wrote about her advice last year and it seemed to have struck a chord with many. This past…
It’s Buyer Personas That Count – Not “What You Think”
Once again, David Meerman Scott hits it out of the ballpark when he writes: “…it is amazing to me that so many (marketers) spend their time like this: holed up in comfortable company conference rooms… and trading ideas about how…
“It’s Me or Her” – from the NYTimes “Work Friend” column
In a recent New York Times “Work Friend” column, Roxanne Gay answered a question from a woman (signed “Mei-Lin, New York”) – and her response is the biggest wake-up call to management that I’ve seen in a long time. Mei-Lin’s…
Top 3 Ways Marketing Agencies Keep Valuable Clients
As an agency owner, I understand the value of keeping clients over the long term. While there are certain circumstances that are out of your control (such as the pandemic), there are many areas where you do have control and…
