marketing agency - Janet Granger

a team at work - y reaction to HBR article

My thoughts on the Harvard Business Review’s take on inter-generational issues

The inter-generational divide in the workplace has become so pervasive that the Harvard Business Review is now writing about it. A recent article begins: In a recent conversation with the HR leader of a Midwestern U.S.–based financial services company,…

Can you afford to lose your valuable employees?

“Employees who are not engaged or who are actively disengaged cost the world $7.8 trillion in lost productivity, according to Gallup’s State of the Global Workplace: 2022 Report.” Looking at marketing in particular, talent retention and access to expertise are big…

Why It’s Important to Go to Conferences & Trade Shows

It’s important to go to trade shows and conferences in your specialty or industry for two reasons: You’ll see the latest and greatest of what’s going on in your industry – so it’s good for work You’ll network and…

Community as marketing trend

Fostering “communities” has been a popular marketing trend for the past year, even though creating and growing communities has been around for decades. For example, think about: User Generated Content (UGC) – long known for its believability, UGC is…

3 Reasons I Hire Marketers – for My Own Marketing

I’ve been in marketing for over 25 years and I know social media like the back of my hand. So why do I hire marketers? Why don’t I do it myself? After all, I’m the expert! There are three…

3 reasons to ask for Google reviews

One of the nicest experiences I had this week was my Online Business Manager (OBM) asking me to write her a Google Review. She works for me fractionally and supports others like me. And she’s amazing; one example of her…

Big Tech is Selling Out Its Integrity

As a marketing expert and digital marketing specialist, I feel obligated to tell you how big tech companies are selling out their integrity: accepting money instead of ferreting out corruption and disinformation. To learn about the details, read How Facebook…