When ChatGPT was introduced, I wrote a blog about a conversation I had with the generative AI. But it’s been a few months now and one of my readers asked me this question: How has ChatGPT changed the landscape…
Tag: marketing agency
The 3 Biggest Mistakes B2B Marketers Make
It’s tough to keep up with the daily changes in marketing, especially digital marketing. With new channels (hi, Threads!) and daily updates (what’s Google changing today?), it’s almost a full-time job to read about what’s new. And being strategic…
You say you want Google Ads. Why?
Typically, when business owners approach me to get marketing, they often start the conversation by asking me if I will do Google Ads for them. Or write blogs. Or post on social media. And my response is always the…
The “Always-On” Work Culture: Relieving the Stress Faced by Gen Z and Millennials
In a hyper-connected world where technology is deeply intertwined with our daily lives, the boundaries between work and personal life have become increasingly blurred. This shift has given rise to the concept of the “always-on” work culture, a phenomenon that…
My thoughts on the Harvard Business Review’s take on inter-generational issues
The inter-generational divide in the workplace has become so pervasive that the Harvard Business Review is now writing about it. A recent article begins: In a recent conversation with the HR leader of a Midwestern U.S.–based financial services company,…
Can you afford to lose your valuable employees?
“Employees who are not engaged or who are actively disengaged cost the world $7.8 trillion in lost productivity, according to Gallup’s State of the Global Workplace: 2022 Report.” Looking at marketing in particular, talent retention and access to expertise are big…
Why It’s Important to Go to Conferences & Trade Shows
It’s important to go to trade shows and conferences in your specialty or industry for two reasons: You’ll see the latest and greatest of what’s going on in your industry – so it’s good for work You’ll network and…
Community as marketing trend
Fostering “communities” has been a popular marketing trend for the past year, even though creating and growing communities has been around for decades. For example, think about: User Generated Content (UGC) – long known for its believability, UGC is…
3 Reasons I Hire Marketers – for My Own Marketing
I’ve been in marketing for over 25 years and I know social media like the back of my hand. So why do I hire marketers? Why don’t I do it myself? After all, I’m the expert! There are three…
3 reasons to ask for Google reviews
One of the nicest experiences I had this week was my Online Business Manager (OBM) asking me to write her a Google Review. She works for me fractionally and supports others like me. And she’s amazing; one example of her…
