Once again, David Meerman Scott hits it out of the ballpark when he writes: “…it is amazing to me that so many (marketers) spend their time like this: holed up in comfortable company conference rooms… and trading ideas about how…
Tag: marketing content
What is great content – that people REALLY want to see?
This blog post is for everyone out there who’s trying to figure out what they can create that people will want to see. Are you on a marketing team or agency that creates content you think is great, only to…
3 Tips for Diversity and Inclusion in Marketing
I don’t typically write about “current events” because you may be reading this when they aren’t current anymore. But diversity and inclusion is an exception because it’s an important topic for everyone and I’m hopeful it will continue to be…
The 4 Critical Elements of Good Storytelling
There was another great article published, recently, about the importance of good storytelling. Storytelling is one way that we, as human beings, learn and interact with each other. This is a cross-cultural phenomenon, as story-telling has been going on for…
