Great writing is hard to find these days. And people have been taking shortcuts for years, with copywriting often falling to the lowest bidder. Now, here comes AI generated content. For those of you who are fearful of what…
Tag: marketing content
It’s Buyer Personas That Count – Not “What You Think”
Once again, David Meerman Scott hits it out of the ballpark when he writes: “…it is amazing to me that so many (marketers) spend their time like this: holed up in comfortable company conference rooms… and trading ideas about how…
What is great content – that people REALLY want to see?
This blog post is for everyone out there who’s trying to figure out what they can create that people will want to see. Are you on a marketing team or agency that creates content you think is great, only to…
3 Tips for Diversity and Inclusion in Marketing
I don’t typically write about “current events” because you may be reading this when they aren’t current anymore. But diversity and inclusion is an exception because it’s an important topic for everyone and I’m hopeful it will continue to be…
The 4 Critical Elements of Good Storytelling
There was another great article published, recently, about the importance of good storytelling. Storytelling is one way that we, as human beings, learn and interact with each other. This is a cross-cultural phenomenon, as story-telling has been going on for…
