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marketing goals – Janet Granger

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Introduction

Tag: marketing goals

Tag: marketing goals

More about confusing marketing data

MORE Glaring Data Mistakes in Marketing

Posted on: February 9, 2021 February 9, 2021 Written by: Janet Granger
I’m writing more about the glaring mistakes I’m seeing in marketing data because of the overwhelming response to the first blog post on this topic, as well as ongoing issues I’m seeing with prospects and clients. If you don’t do…
Continue reading “MORE Glaring Data Mistakes in Marketing”…
How to create the most successful marketing

The 2 Key Elements to Great Marketing – Do You Have Both?

Posted on: January 19, 2021 January 25, 2021 Written by: Janet Granger
To create really good marketing, you need to be good at two things: one, the specific tactic(s) you’re doing – including ad buying, web design, creating content, etc. – and two, understanding how what you do fits into the big…
Continue reading “The 2 Key Elements to Great Marketing – Do You Have Both?”…
are you working ON your business?

Working on your marketing strategy vs. marketing tactics

Posted on: September 11, 2019 September 4, 2019 Written by: Janet Granger
I’ve blogged about how important it is to have a marketing strategy in the marine industry but not about how important it is to have a marketing strategy no matter what industry you’re in! The importance of working “on” your…
Continue reading “Working on your marketing strategy vs. marketing tactics”…
are you working ON your business?

How to Survive the New Google Reality

Posted on: August 27, 2019 August 27, 2019 Written by: Janet Granger
Google has me scared – and angry. As a digital marketer, I need to be up-to-date on the big issues in digital marketing and influence; to do this, I read what the best minds in digital marketing are thinking and…
Continue reading “How to Survive the New Google Reality”…

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Recent Posts

Why Would You Need a Marketing Coach?

“Coaching with leaders and within organizations is often cited as a highly valuable tool for developing people and businesses,” writes Carly Sime in the Forbes article, How Does Coaching Actually Help Leaders? The professional coaching industry has been on the…
Continue reading “Why Would You Need a Marketing Coach?”…

What is great content – that people REALLY want to see?

This blog post is for everyone out there who’s trying to figure out what they can create that people will want to see. Are you on a marketing team or agency that creates content you think is great, only to…
Continue reading “What is great content – that people REALLY want to see?”…

5 Signs Your Marketing Team is Dysfunctional

As a Marketing Strategist, I’ve had dozens of opportunities to see first-hand marketing teams and agencies that are dysfunctional. What do I mean by that? Well, you’ve read this far so you have a sense. Read on – here are…
Continue reading “5 Signs Your Marketing Team is Dysfunctional”…

The Deep Dark Truth About SEO

Back in June of 2019, I was so appalled by what I heard was happening with SEO (Search Engine Optimization) agency experiences that I wrote a blog titled: “Expensive SEO is the New Scam”- comparing it to the snake oil…
Continue reading “The Deep Dark Truth About SEO”…

What’s a Realistic Marketing Budget?

You’re curious about how much you should spend on marketing – and I applaud you asking that question. Because what I see most from business owners and marketing executives is that assumption: “I want to spend $X on marketing because…
Continue reading “What’s a Realistic Marketing Budget?”…

Contact Me

Address:
Fort Lauderdale, FL
Westport, CT

Email:
janet[at]janetgranger.com

Telephone:
203.521.1752
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