In my monthly newsletter, I ask my readers for topics they’d like me to discuss. In July, Bob B. asked the following: How about retaining/managing existing clients? All too often we forget about the “Bird in Hand”. So once…
Tag: marketing goals
You say you want Google Ads. Why?
Typically, when business owners approach me to get marketing, they often start the conversation by asking me if I will do Google Ads for them. Or write blogs. Or post on social media. And my response is always the…
The Hidden Goldmine: 5 Essential Marketing KPI’s You’ve Overlooked
Working with clients and agencies for the past 10 years has driven home the importance of using data for strategic decision-making and growth. Instead of well-visualized data, my clients have typically been sent reports with number-filled tables that show no…
Why It’s Important to Go to Conferences & Trade Shows
It’s important to go to trade shows and conferences in your specialty or industry for two reasons: You’ll see the latest and greatest of what’s going on in your industry – so it’s good for work You’ll network and…
Let’s Talk About Robocalls – and Why They Give Marketing a Bad Name (Infographic)
Have you been getting spam or robocalls every day? I have. I use T-Mobile so the caller ID reads “Scam Likely,” which is helpful. Needless to say, I don’t pick up. Or the call number identified may have my…
MORE Glaring Data Mistakes in Marketing
I’m writing more about the glaring mistakes I’m seeing in marketing data because of the overwhelming response to the first blog post on this topic, as well as ongoing issues I’m seeing with prospects and clients. If you don’t do…
The 2 Key Elements to Great Marketing – Do You Have Both?
To create really good marketing, you need to be good at two things: one, the specific tactic(s) you’re doing – including ad buying, web design, creating content, etc. – and two, understanding how what you do fits into the big…
Working on your marketing strategy vs. marketing tactics
I’ve blogged about how important it is to have a marketing strategy in the marine industry but not about how important it is to have a marketing strategy no matter what industry you’re in! The importance of working “on” your…
How to Survive the New Google Reality
Google has me scared – and angry. As a digital marketer, I need to be up-to-date on the big issues in digital marketing and influence; to do this, I read what the best minds in digital marketing are thinking and…
