I’m writing more about the glaring mistakes I’m seeing in marketing data because of the overwhelming response to the first blog post on this topic, as well as ongoing issues I’m seeing with prospects and clients. If you don’t do…
Tag: marketing goals
The 2 Key Elements to Great Marketing – Do You Have Both?
To create really good marketing, you need to be good at two things: one, the specific tactic(s) you’re doing – including ad buying, web design, creating content, etc. – and two, understanding how what you do fits into the big…
Working on your marketing strategy vs. marketing tactics
I’ve blogged about how important it is to have a marketing strategy in the marine industry but not about how important it is to have a marketing strategy no matter what industry you’re in! The importance of working “on” your…
How to Survive the New Google Reality
Google has me scared – and angry. As a digital marketer, I need to be up-to-date on the big issues in digital marketing and influence; to do this, I read what the best minds in digital marketing are thinking and…