Not everyone is a data geek like me, I get that. But data informs strategy, and a strategy creates success. So I insist that my clients focus on the most critical data (Key Performance Indicators, or KPIs) to succeed.…
Tag: marketing metrics
Show Me the Money (Metrics)
When I begin to work with a new client, who’s been doing marketing before I arrive, I ask to see their website data, as well as the data they have from their marketing channels, so I can get a sense…