Typically, when business owners approach me to get marketing, they often start the conversation by asking me if I will do Google Ads for them. Or write blogs. Or post on social media. And my response is always the…
Tag: marketing results
The Hidden Goldmine: 5 Essential Marketing KPI’s You’ve Overlooked
Working with clients and agencies for the past 10 years has driven home the importance of using data for strategic decision-making and growth. Instead of well-visualized data, my clients have typically been sent reports with number-filled tables that show no…
3 Ways to Be “Outside of the Box” with Your Marketing
Have you noticed how hard it is to “be seen” with your marketing? Here’s why – and how to get noticed! The average person in the U.S. sees anywhere from 6,000 – 10,000 marketing messages a day Google and Facebook…
The Top 5 Data Points You Need in a Marketing Report
Working with clients who have worked with other agencies or teams in the past, I’m constantly bewildered by the marketing reports they’ve received in the past. The data is impossible to decipher or make sense of, it often doesn’t cover…
3 Reasons Why Up-leveling Your Marketing Isn’t Cheap
If you’re not happy with the marketing you’ve been doing, you’re not alone. I talk to people all the time who are unhappy with their marketing results. There can be lots of reasons why what you’re doing isn’t working. But…
What’s a Realistic Marketing Budget?
You’re curious about how much you should spend on marketing – and I applaud you asking that question. Because what I see most from business owners and marketing executives is that assumption: “I want to spend $X on marketing because…
MORE Glaring Data Mistakes in Marketing
I’m writing more about the glaring mistakes I’m seeing in marketing data because of the overwhelming response to the first blog post on this topic, as well as ongoing issues I’m seeing with prospects and clients. If you don’t do…
The 2 Key Elements to Great Marketing – Do You Have Both?
To create really good marketing, you need to be good at two things: one, the specific tactic(s) you’re doing – including ad buying, web design, creating content, etc. – and two, understanding how what you do fits into the big…
The 3 Biggest Data Mistakes in Marketing
It’s about data – and I can see your eyes rolling – I’m even amazed you read this far. But I’m sure that’s because you know how important data is when it comes to marketing and sales success, so you’re…
In Digital Marketing, TIME works against you
As people get more and more spoiled by beautiful images on Instagram and Pinterest, and enjoy looking at videos (thanks to Stories, YouTube, and TikTok), download times are becoming a huge issue. Here’s a great client example: they’d like their…
