The world turned upside down in 2020 with the pandemic forcing many people to work from home in ways they’ve never done before. For people in sales, this has been particularly challenging, especially if they’ve not had formal training in…
Tag: marketing sales
For the Best Marketing, You Need to Track Leads and Sales
Did you know that you can have the best marketing – or the worst marketing – and not even know it? Yes, and I’ve seen it in action. How does this happen? It takes place in that murky hand-off from…
