As a professional marketer, I have to be aware of all the new digital channels that are emerging. I recently wrote about BeReal, the new app that’s growing because of it’s promise of authenticity. And there’s always buzz about social…
Tag: marketing strategy
Heard of BeReal? What it means for marketing in 2023
If you haven’t heard of the mobile app BeReal, here’s a quick education, because if you’re interested in what’s trending in marketing, you should know. How does it work? Once you sign up, you get a daily notice to take…
Why It’s Important to Go to Conferences & Trade Shows
It’s important to go to trade shows and conferences in your specialty or industry for two reasons: You’ll see the latest and greatest of what’s going on in your industry – so it’s good for work You’ll network and…
3 Reasons I Hire Marketers – for My Own Marketing
I’ve been in marketing for over 25 years and I know social media like the back of my hand. So why do I hire marketers? Why don’t I do it myself? After all, I’m the expert! There are three…
3 reasons to ask for Google reviews
One of the nicest experiences I had this week was my Online Business Manager (OBM) asking me to write her a Google Review. She works for me fractionally and supports others like me. And she’s amazing; one example of her…
3 Ways to Be “Outside of the Box” with Your Marketing
Have you noticed how hard it is to “be seen” with your marketing? Here’s why – and how to get noticed! The average person in the U.S. sees anywhere from 6,000 – 10,000 marketing messages a day Google and Facebook…
Why Marketing Has a Bad Name
I’ve recently learned what a bad reputation marketing has in the minds of most people. It doesn’t really surprise me, given what I’ve learned and heard from clients over the years. But it is frustrating, since marketing can be…
How to Turbocharge Your Marketing Career
We received rave reviews for our panel on marketing careers so we’re sharing the video for those who couldn’t attend. If you weren’t there, you missed the online networking (we can’t recreate that) so be sure to attend next time…
It’s Buyer Personas That Count – Not “What You Think”
Once again, David Meerman Scott hits it out of the ballpark when he writes: “…it is amazing to me that so many (marketers) spend their time like this: holed up in comfortable company conference rooms… and trading ideas about how…
What is Marketing Attribution – and Why is it Important?
Marketing attribution is knowing which marketing tactic(s) got you a sale. It sounds simple, right? But it’s not. That’s why people have built models around it and spend a lot of time (and energy) trying to figure it out. Here’s…
