Back in June of 2019, I was so appalled by what I heard was happening with SEO (Search Engine Optimization) agency experiences that I wrote a blog titled: “Expensive SEO is the New Scam”- comparing it to the snake oil…
Tag: marketing strategy
What’s a Realistic Marketing Budget?
You’re curious about how much you should spend on marketing – and I applaud you asking that question. Because what I see most from business owners and marketing executives is that assumption: “I want to spend $X on marketing because…
Is It Time to Rebrand? Or Refresh?
If you’re like most businesses, 2020 was a unique experience – good for some, bad for many. I realized that I could no longer work in my “business as usual” mode; it was time for rebranding. I spent a lot…
The 3 Biggest Data Mistakes in Marketing
It’s about data – and I can see your eyes rolling – I’m even amazed you read this far. But I’m sure that’s because you know how important data is when it comes to marketing and sales success, so you’re…
Is Your Coffee Maker Watching You?
“Your coffee machine is studying your every move,” is the headline that caught my attention in my daily Stacked Marketer newsletter. It’s always full of interesting marketing updates but this one took me by surprise. The article is based on a…
The Crisis of “Assumptions” – in Marketing and in Managing Teams
There’s always a crisis somewhere – that’s a given. The crisis I’m addressing here is about the assumptions people are making about other people. It’s why a lot of marketing doesn’t work and why some teams don’t work well together.…
Facebook’s Research on How We’ve Moved Online
Facebook has published an interesting study of how people are using online technology to stay safe and live their lives as best as possible, given the pandemic. And people sometimes look to fulfill the need for human interaction online, too.…
5 Tips for Managing Your LinkedIn Profile
I get questions all the time from professionals asking me about how to manage their LinkedIn profiles. These inquiries are not about marketing on LinkedIn – instead, they are about best practices for conducting one’s self as a professional on…
Feeling Zoomed out? Want to choose who you talk to when networking, like in real life?
If you’re like most professionals online now, we’re all feeling a bit “zoomed out” after six months. Sure, breakout rooms are great. They were novel and are a cool way to be with a few other people, in a smaller,…
3 Important Reasons to Create a Marketing Calendar
If you’re like me, what drives my day is my calendar. If something is on it, I’m pretty good about showing up for it – even if it’s time I’ve blocked for me to work, like write my weekly blog.…