When ChatGPT was introduced, I wrote a blog about a conversation I had with the generative AI. But it’s been a few months now and one of my readers asked me this question: How has ChatGPT changed the landscape…
Tag: marketing strategy
The 3 Biggest Mistakes B2B Marketers Make
It’s tough to keep up with the daily changes in marketing, especially digital marketing. With new channels (hi, Threads!) and daily updates (what’s Google changing today?), it’s almost a full-time job to read about what’s new. And being strategic…
How to Market to Current Clients
In my monthly newsletter, I ask my readers for topics they’d like me to discuss. In July, Bob B. asked the following: How about retaining/managing existing clients? All too often we forget about the “Bird in Hand”. So once…
My 4 Favorite Key Performance Indicators (KPIs)
Not everyone is a data geek like me, I get that. But data informs strategy, and a strategy creates success. So I insist that my clients focus on the most critical data (Key Performance Indicators, or KPIs) to succeed.…
Talking to AI-Generated Content
Great writing is hard to find these days. And people have been taking shortcuts for years, with copywriting often falling to the lowest bidder. Now, here comes AI generated content. For those of you who are fearful of what…
I did it – I’m now on TikTok – should you be, too?
As a professional marketer, I have to be aware of all the new digital channels that are emerging. I recently wrote about BeReal, the new app that’s growing because of it’s promise of authenticity. And there’s always buzz about social…
Heard of BeReal? What it means for marketing in 2023
If you haven’t heard of the mobile app BeReal, here’s a quick education, because if you’re interested in what’s trending in marketing, you should know. How does it work? Once you sign up, you get a daily notice to take…
Why It’s Important to Go to Conferences & Trade Shows
It’s important to go to trade shows and conferences in your specialty or industry for two reasons: You’ll see the latest and greatest of what’s going on in your industry – so it’s good for work You’ll network and…
3 Reasons I Hire Marketers – for My Own Marketing
I’ve been in marketing for over 25 years and I know social media like the back of my hand. So why do I hire marketers? Why don’t I do it myself? After all, I’m the expert! There are three…
3 reasons to ask for Google reviews
One of the nicest experiences I had this week was my Online Business Manager (OBM) asking me to write her a Google Review. She works for me fractionally and supports others like me. And she’s amazing; one example of her…
