I’ve recently learned what a bad reputation marketing has in the minds of most people. It doesn’t really surprise me, given what I’ve learned and heard from clients over the years. But it is frustrating, since marketing can be…
Tag: Marketing
It’s Dangerous If You’re Not Strategic Right Now
One of the biggest challenges I see for business and marketing leaders today is finding the time to be strategic in their actions. There are always so many fires to put out and critical “to do’s” that the days and…
How CoLiving Will Influence the Future – and Marketing
The trend towards coliving, especially for Millennials and Gen Z, has continued to rise even during the pandemic. As this new living model grows, it’s important to consider what it will mean for marketers – as well as employers of…
Marketing vs. Communications in Our New COVID-19 World
There’s a big difference between marketing and communications, and it’s important to have both. First, let’s start with the difference in a work or business environment: Marketing, at its best, tells people how you help them solve their problems and…
5 Tips for Marketing in a COVID-19 World
Here I am, sitting at my desk, pounding away on my laptop. For me, doing digital marketing in a new COVID-19 world hasn’t changed much from what I usually do. But it has changed EVERYTHING for many businesses, large and…
FANOCRACY: A Book EVERYONE Should Read About Marketing
I don’t often make reading recommendations for marketing because, while there are new digital marketing developments happening every day, there aren’t a lot of books that truly “break out of the box” and talk about something new. FANOCRACY builds on…
5 Steps to Maximize Attending a Trade Show or Conference
Do you attend trade shows or conferences? Many people go and have fun, or have an interesting time, but they don’t maximize the effect of their attendance. If you follow these five steps, it will help you to get more…
Every marine company needs a marketing strategy
Would you like your business to do 500% more business? Then read on! If you’re like most marinas, or marine service companies, you’ve been marketing and advertising the same way for years: advertising in local newspapers advertising in regional and…
