Yesterday, I had a conversation with someone who wants to explore being a copywriter and I found myself feeling depressed. Here’s why. Copywriting – the words you read in an article, in a social post, in advertising – is really…
Tag: Search Engine Optimization
The complexities of content/keyword research for your business
I’ve written about the “godfather of SEO,” Rand Fishkin, and how I follow his blog posts. He recently wrote about the subtle differences and complexities of keywords for marketing and I believe this is worth sharing with anyone who’s doing…
The Magic of YouTube
I’ve written about my dog going blind – thank you, everyone, for your wonderful response to this and for sharing it with others! The story continues now, as he’s come out of his depression and is back outside again, wandering…
What does Search Engine Optimization (SEO) look like in 2020?
I’m a big Rand Fishkin fan when it comes to all things relevant to Search Engine Optimization (SEO). The title of his November blog post tells you a lot – it reiterates what he’s been saying for a while but,…
