As a professional marketer, I have to be aware of all the new digital channels that are emerging. I recently wrote about BeReal, the new app that’s growing because of it’s promise of authenticity. And there’s always buzz about social…
Tag: social media
Heard of BeReal? What it means for marketing in 2023
If you haven’t heard of the mobile app BeReal, here’s a quick education, because if you’re interested in what’s trending in marketing, you should know. How does it work? Once you sign up, you get a daily notice to take…
What Social Media Does Best – Hurricane Dorian
For many in the U.S., Hurricane Dorian has been a major disruption. For many in the Bahamas, it’s been devastation and destruction – ruining communities and lives. This is where social media rises and can be used to its best…
The pressure of social influence
I just finished writing a book on digital influence so I’ve been doing quite a bit of reading on the subject. This past week, a new book came to my attention: Invisible Influence: The Hidden Forces That Shape Behavior, by…
