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Introduction

Tag: socialmediamarketing

best practices in social media marketing

Checklist for the Best Social Media Marketing

Posted on: April 8, 2019 July 8, 2019 Written by: Janet Granger

One of the most frequently asked questions I get is “should I be on Facebook?” or “should I be on Instagram?” I write often about what other marketers and agencies say and do for clients. Apparently, there are quite a…

Continue reading “Checklist for the Best Social Media Marketing”…

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Recent Posts

What You’ve Been Doing to Retain Employees Isn’t Working – Here’s Why

Many employees in the U.S. appear to be in a crisis, with a LinkedIn article that reads, “Worker burnout at a pandemic high: Poll.” Even in the HR function, where leaders send their “people issues,” there’s a burnout crisis.…

Continue reading “What You’ve Been Doing to Retain Employees Isn’t Working – Here’s Why”…

My thoughts on the Harvard Business Review’s take on inter-generational issues

The inter-generational divide in the workplace has become so pervasive that the Harvard Business Review is now writing about it. A recent article begins: In a recent conversation with the HR leader of a Midwestern U.S.–based financial services company,…

Continue reading “My thoughts on the Harvard Business Review’s take on inter-generational issues”…

“Yes, your job is important. But it’s not all-important”

Once again, I’m inspired to respond to Roxane Gay’s Work Friend column from the New York Times. I’ve responded to her columns in the past, the most recent one where she lambasted CEOs who call their employees a “family.” This…

Continue reading ““Yes, your job is important. But it’s not all-important””…

Can you afford to lose your valuable employees?

“Employees who are not engaged or who are actively disengaged cost the world $7.8 trillion in lost productivity, according to Gallup’s State of the Global Workplace: 2022 Report.” Looking at marketing in particular, talent retention and access to expertise are big…

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I did it – I’m now on TikTok – should you be, too?

As a professional marketer, I have to be aware of all the new digital channels that are emerging. I recently wrote about BeReal, the new app that’s growing because of it’s promise of authenticity. And there’s always buzz about social…

Continue reading “I did it – I’m now on TikTok – should you be, too?”…

Heard of BeReal? What it means for marketing in 2023

If you haven’t heard of the mobile app BeReal, here’s a quick education, because if you’re interested in what’s trending in marketing, you should know. How does it work? Once you sign up, you get a daily notice to take…

Continue reading “Heard of BeReal? What it means for marketing in 2023”…

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