B2B marketing is dynamic and ever-evolving, especially in this digital age. Here are the 10 most crucial and cutting-edge trends in B2B marketing.
Tag: strategic marketing
How ChatGPT has Changed the Marketing Landscape
When ChatGPT was introduced, I wrote a blog about a conversation I had with the generative AI. But it’s been a few months now and one of my readers asked me this question: How has ChatGPT changed the landscape…
The 3 Biggest Mistakes B2B Marketers Make
It’s tough to keep up with the daily changes in marketing, especially digital marketing. With new channels (hi, Threads!) and daily updates (what’s Google changing today?), it’s almost a full-time job to read about what’s new. And being strategic…
My 4 Favorite Key Performance Indicators (KPIs)
Not everyone is a data geek like me, I get that. But data informs strategy, and a strategy creates success. So I insist that my clients focus on the most critical data (Key Performance Indicators, or KPIs) to succeed.…
You say you want Google Ads. Why?
Typically, when business owners approach me to get marketing, they often start the conversation by asking me if I will do Google Ads for them. Or write blogs. Or post on social media. And my response is always the…
It’s Dangerous If You’re Not Strategic Right Now
One of the biggest challenges I see for business and marketing leaders today is finding the time to be strategic in their actions. There are always so many fires to put out and critical “to do’s” that the days and…
I did it – I’m now on TikTok – should you be, too?
As a professional marketer, I have to be aware of all the new digital channels that are emerging. I recently wrote about BeReal, the new app that’s growing because of it’s promise of authenticity. And there’s always buzz about social…
Why It’s Important to Go to Conferences & Trade Shows
It’s important to go to trade shows and conferences in your specialty or industry for two reasons: You’ll see the latest and greatest of what’s going on in your industry – so it’s good for work You’ll network and…
Community as marketing trend
Fostering “communities” has been a popular marketing trend for the past year, even though creating and growing communities has been around for decades. For example, think about: User Generated Content (UGC) – long known for its believability, UGC is…
3 reasons to ask for Google reviews
One of the nicest experiences I had this week was my Online Business Manager (OBM) asking me to write her a Google Review. She works for me fractionally and supports others like me. And she’s amazing; one example of her…
