As an agency owner, I understand the value of keeping clients over the long term. While there are certain circumstances that are out of your control (such as the pandemic), there are many areas where you do have control and…
Tag: strategicmarketing
What is great content – that people REALLY want to see?
This blog post is for everyone out there who’s trying to figure out what they can create that people will want to see. Are you on a marketing team or agency that creates content you think is great, only to…
MORE Glaring Data Mistakes in Marketing
I’m writing more about the glaring mistakes I’m seeing in marketing data because of the overwhelming response to the first blog post on this topic, as well as ongoing issues I’m seeing with prospects and clients. If you don’t do…
5 Tips for Marketing in a COVID-19 World
Here I am, sitting at my desk, pounding away on my laptop. For me, doing digital marketing in a new COVID-19 world hasn’t changed much from what I usually do. But it has changed EVERYTHING for many businesses, large and…
How do you keep up with digital marketing?
Do you struggle to keep up with the constantly changing world of marketing? Do the new “buzzwords” spin your head around? Are you confused with what apps to use? How to measure if it’s making any difference at all? Online…
