If you’re like most businesses, 2020 was a unique experience – good for some, bad for many. I realized that I could no longer work in my “business as usual” mode; it was time for rebranding. I spent a lot…
Tag: working on your business
It’s Dangerous If You’re Not Strategic Right Now
One of the biggest challenges I see for business and marketing leaders today is finding the time to be strategic in their actions. There are always so many fires to put out and critical “to do’s” that the days and…
5 Tips for Managing Your LinkedIn Profile
I get questions all the time from professionals asking me about how to manage their LinkedIn profiles. These inquiries are not about marketing on LinkedIn – instead, they are about best practices for conducting one’s self as a professional on…
The Age of Inter-generational Wealth Transfer
According to the current statistics, the next 20 years will see the greatest transfer of wealth from Baby Boomers that the U.S. has seen yet.
Knowing Your Strengths and Weaknesses
The calendar has a strange effect on us; it’s the time of year now when people are contemplative, thinking back on the past and envisioning what they want to see in their future. I’m glad we take the time each…
Working on your marketing strategy vs. marketing tactics
I’ve blogged about how important it is to have a marketing strategy in the marine industry but not about how important it is to have a marketing strategy no matter what industry you’re in! The importance of working “on” your…
How to Survive the New Google Reality
Google has me scared – and angry. As a digital marketer, I need to be up-to-date on the big issues in digital marketing and influence; to do this, I read what the best minds in digital marketing are thinking and…
