Working with Millennials - Janet Granger

a team at work - y reaction to HBR article

My thoughts on the Harvard Business Review’s take on inter-generational issues

The inter-generational divide in the workplace has become so pervasive that the Harvard Business Review is now writing about it. A recent article begins: In a recent conversation with the HR leader of a Midwestern U.S.–based financial services company,…

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Image of a modern workplace

“Yes, your job is important. But it’s not all-important”

Once again, I’m inspired to respond to Roxane Gay’s Work Friend column from the New York Times. I’ve responded to her columns in the past, the most recent one where she lambasted CEOs who call their employees a “family.” This…

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Picture of a team of young people

Can you afford to lose your valuable employees?

“Employees who are not engaged or who are actively disengaged cost the world $7.8 trillion in lost productivity, according to Gallup’s State of the Global Workplace: 2022 Report.” Looking at marketing in particular, talent retention and access to expertise are big…

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Community garden project

Community as marketing trend

Fostering “communities” has been a popular marketing trend for the past year, even though creating and growing communities has been around for decades. For example, think about: User Generated Content (UGC) – long known for its believability, UGC is…

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Illustration of creative graffiti

3 Reasons I Hire Marketers – for My Own Marketing

I’ve been in marketing for over 25 years and I know social media like the back of my hand. So why do I hire marketers? Why don’t I do it myself? After all, I’m the expert! There are three…

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Workplace Teams are Not Family

CEO’s Beware: Your Company Isn’t “Family”

Once again, I’m struck by a recent column by Roxane Gay, the New York Times “Work Friend,” who gives workplace advice. I wrote about her advice last year and it seemed to have struck a chord with many. This past…

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Simon Sinek's video - What is Your Why?

What is Your Why – at Work and in Life?

Do you know your “Why?” Simon Sinek’s 2009 TedTalk on this has 58 million views and is the basis for his book, “Start with Why.” The question seems simple – who are you and what do you stand for? The…

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Four panelists speaking

How to Turbocharge Your Marketing Career

We received rave reviews for our panel on marketing careers so we’re sharing the video for those who couldn’t attend. If you weren’t there, you missed the online networking (we can’t recreate that) so be sure to attend next time…

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Coder or copywriter on their laptop

How Copywriting Got Devalued – and What Happens Next

Yesterday, I had a conversation with someone who wants to explore being a copywriter and I found myself feeling depressed. Here’s why. Copywriting – the words you read in an article, in a social post, in advertising – is really…

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Young marketer at work

“It’s Me or Her” – from the NYTimes “Work Friend” column

In a recent New York Times “Work Friend” column, Roxanne Gay answered a question from a woman (signed “Mei-Lin, New York”) – and her response is the biggest wake-up call to management that I’ve seen in a long time. Mei-Lin’s…

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