Working with Millennials Archives

Community as marketing trend

Fostering “communities” has been a popular marketing trend for the past year, even though creating and growing communities has been around for decades. For example, think about: User Generated Content (UGC) – long known for its believability, UGC is…

3 Reasons I Hire Marketers – for My Own Marketing

I’ve been in marketing for over 25 years and I know social media like the back of my hand. So why do I hire marketers? Why don’t I do it myself? After all, I’m the expert! There are three…

CEO’s Beware: Your Company Isn’t “Family”

Once again, I’m struck by a recent column by Roxane Gay, the New York Times “Work Friend,” who gives workplace advice. I wrote about her advice last year and it seemed to have struck a chord with many. This past…

What is Your Why – at Work and in Life?

Do you know your “Why?” Simon Sinek’s 2009 TedTalk on this has 58 million views and is the basis for his book, “Start with Why.” The question seems simple – who are you and what do you stand for? The…

How to Turbocharge Your Marketing Career

We received rave reviews for our panel on marketing careers so we’re sharing the video for those who couldn’t attend. If you weren’t there, you missed the online networking (we can’t recreate that) so be sure to attend next time…

How Copywriting Got Devalued – and What Happens Next

Yesterday, I had a conversation with someone who wants to explore being a copywriter and I found myself feeling depressed. Here’s why. Copywriting – the words you read in an article, in a social post, in advertising – is really…

“It’s Me or Her” – from the NYTimes “Work Friend” column

In a recent New York Times “Work Friend” column, Roxanne Gay answered a question from a woman (signed “Mei-Lin, New York”) – and her response is the biggest wake-up call to management that I’ve seen in a long time. Mei-Lin’s…

Why Early Career Marketers Need Mentoring – at Scale

Starting off in any industry is tough – and marketing is no different. Whether you want to be a digital marketer or do product marketing – there are insights about working on a team and in an office environment –…

5 Signs Your Marketing Team is Dysfunctional

As a Marketing Strategist, I’ve had dozens of opportunities to see first-hand marketing teams and agencies that are dysfunctional. What do I mean by that? Well, you’ve read this far so you have a sense. Read on – here are…

Is It Time to Rebrand? Or Refresh?

If you’re like most businesses, 2020 was a unique experience – good for some, bad for many. I realized that I could no longer work in my “business as usual” mode; it was time for rebranding. I spent a lot…

Tag: Working with Millennials

Tag: Working with Millennials

Community as marketing trend

3 Reasons I Hire Marketers – for My Own Marketing

CEO’s Beware: Your Company Isn’t “Family”

What is Your Why – at Work and in Life?

How to Turbocharge Your Marketing Career

How Copywriting Got Devalued – and What Happens Next

“It’s Me or Her” – from the NYTimes “Work Friend” column

Why Early Career Marketers Need Mentoring – at Scale

5 Signs Your Marketing Team is Dysfunctional

Is It Time to Rebrand? Or Refresh?

Introduction

Tag: Working with Millennials