As a Marketing Strategist, I’ve had dozens of opportunities to see first-hand marketing teams and agencies that are dysfunctional. What do I mean by that? Well, you’ve read this far so you have a sense. Read on – here are…
Tag: Working with Millennials
Is It Time to Rebrand? Or Refresh?
If you’re like most businesses, 2020 was a unique experience – good for some, bad for many. I realized that I could no longer work in my “business as usual” mode; it was time for rebranding. I spent a lot…
Should I Be on Instagram? Rewriting 2 Years Later
I wrote this blog – to answer the question, “Do I need to be on Instagram?” – two years ago. But Instagram has changed so much I realized I needed to rewrite this post. What a difference two years makes! …
Workplace Expectations Are Changing – Are You Ready?
There was a great Op-Ed piece recently in the New York Times, written by Jessica Powell, a former VP at Google, titled, Bosses: Consider Caring a Bit. Right away, you know where she’s coming from but don’t let that deter…
3 Revelations from Interviewing Millennials About Work Preferences
As a big believer in “proof,” I’ve interviewed three Millennials in the Fort Lauderdale/Miami area about their preferences at work. Why? Because, as a business and marketing strategist, I work with companies that have Millennial employees to help them maximize…
Are you happy at your job?
As I’ve become more involved with the human resources side of marketing (and business) consulting, I’ve become more aware of how people feel about their work. In particular, how employees feel when it comes to being happy at work. I’ve…
Leading Age-Diverse Teams
The challenge of leading people of all ages in the U.S. workforce has always been around; there are always older generations and younger generations. However, each generation is slightly different in size and how they approach work. The Baby Boom…
How CoLiving Will Influence the Future – and Marketing
The trend towards coliving, especially for Millennials and Gen Z, has continued to rise even during the pandemic. As this new living model grows, it’s important to consider what it will mean for marketers – as well as employers of…
The Crisis of “Assumptions” – in Marketing and in Managing Teams
There’s always a crisis somewhere – that’s a given. The crisis I’m addressing here is about the assumptions people are making about other people. It’s why a lot of marketing doesn’t work and why some teams don’t work well together.…
Eye Opening Conversation with a Millennial in HR
Jennifer L’Heureux is a Digital Leadership and Change Consultant, as well as a coach, facilitator, and speaker, devoted to “elevating individuals and teams to become ready for tomorrow.” Jennifer focuses on early and mid-career individuals, who are most often Millennials,…