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Janet Granger

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Recent Posts

What’s a Realistic Marketing Budget?

You’re curious about how much you should spend on marketing – and I applaud you asking that question. Because what I see most from business owners and marketing executives is that assumption: “I want to spend $X on marketing because…

Continue reading “What’s a Realistic Marketing Budget?”…

MORE Glaring Data Mistakes in Marketing

I’m writing more about the glaring mistakes I’m seeing in marketing data because of the overwhelming response to the first blog post on this topic, as well as ongoing issues I’m seeing with prospects and clients. If you don’t do…

Continue reading “MORE Glaring Data Mistakes in Marketing”…

Is It Time to Rebrand? Or Refresh?

If you’re like most businesses, 2020 was a unique experience – good for some, bad for many. I realized that I could no longer work in my “business as usual” mode; it was time for rebranding. I spent a lot…

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Should I Be on Instagram? Rewriting 2 Years Later

I wrote this blog – to answer the question, “Do I need to be on Instagram?” – two years ago. But Instagram has changed so much I realized I needed to rewrite this post. What a difference two years makes! …

Continue reading “Should I Be on Instagram? Rewriting 2 Years Later”…

The 2 Key Elements to Great Marketing – Do You Have Both?

To create really good marketing, you need to be good at two things: one, the specific tactic(s) you’re doing – including ad buying, web design, creating content, etc. – and two, understanding how what you do fits into the big…

Continue reading “The 2 Key Elements to Great Marketing – Do You Have Both?”…

Contact Me

Address:
Fort Lauderdale, FL
Westport, CT

Email:
janet[at]janetgranger.com

Telephone:
203.521.1752