The Magic of YouTube

YouTube is the 2nd largest search engine

The Magic of YouTube

YouTube is the 2nd largest search engine

I’ve written about my dog going blind – thank you, everyone, for your wonderful response to this and for sharing it with others! The story continues now, as he’s come out of his depression and is back outside again, wandering about as he pleases. The only downside to this is we live in Florida and have a pool in our backyard. As my dogs go in and out of the house at will (through a “doggie door”), my Jack Russell can get out any time he wants, when we are home.

Our biggest fear now is that he will fall in the pool. He has done this at least a half-dozen times now, so we know it happens. Luckily, we’ve been “on the lookout” and have been able to scoop him out quickly. Being blind, he doesn’t know how to get out and simply panics, swimming around in circles.

Recently, someone told me there are pool alarms, which sound off when something falls into the pool (this could be a small child, as well as a dog). I wanted to learn more so where did I go? To YouTube, of course! I searched for “best pool alarms” and, sure enough, found this video that reviews four different alarms.

You may be thinking, “how obscure” that is. And you’d be right. But consider this: YouTube is the 2nd largest search engine, behind Google. And it’s owned by Google, so the tech behind it is very powerful. The largest numbers of searches are the phrases, “How do I…?” for people who are trying to do everything from set a digital thermostat (yes, I’ve found a video on that) to assembling a dog crate shipped in a box (done that, too!). You can also look for podcasts on YouTube and you can look up the “best luggage for international travel.” In short, you can search for almost anything you can think of.

Knowing how big YouTube is for search, one of the most interesting ways you can elevate yourself above the crowd is to create great videos that answer people’s burning questions. It can be a common question or a very specific one; at a conference in 2016, I was asked “How critical is it to have leadership involved in digital transformation?” and here’s a clip here of my answer.

How far can you run with this, now that you know about it? As far as your imagination can go! Not sure how to get started? Contact me and let’s talk about it.

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